Category Archives: Technology

Smartphone Subscribers Now Comprise Majority of Mobile Browser and Application Users in U.S.

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*Males Lead the Charge on Smartphones but Females Gaining Ground*

RESTON, VA, October 1, 2010 – comScore, Inc. (NASDAQ: SCOR), a leader in measuring the digital world, today released a report on mobile application and browser usage among Smartphone subscribers based on data from its comScore MobiLens service. The study found that the number of Smartphone users accessing mobile content through browsers and applications now surpasses that of Non-smartphone users. (more…)

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Amazon Releases the Beta Version of Kindle Plugin for Adobe InDesign(R)

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*Publishers can now install Kindle Plugin for Adobe InDesign(R)for their Adobe InDesign(R) software to create Kindle books directly from InDesign(R) files.*

SEATTLE, Oct 01, 2010 (BUSINESS WIRE) — Amazon.com, Inc. (NASDAQ:AMZN) today announced the Beta Version of Kindle Plugin for Adobe InDesign(R), a new tool that allows publishers to more easily make titles available for Kindle by converting Adobe InDesign(R) files directly into Kindle books. This is a free download, and allows publishers and content creators to take existing print-ready files and create Kindle books with a couple of clicks. (more…)

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Windows Live Essentials Bringing Together the Power of PCs With Promise of the Cloud

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REDMOND, Wash. — As Windows 7’s one-year anniversary approaches, Microsoft is bringing together the power of the PC with the promise of the cloud. On Thursday, September 30, Microsoft released Windows Live Essentials, a set of free applications that helps Windows 7 users connect, create, and share online. The software suite is available for download and includes Windows Live Photo Gallery, Movie Maker, Messenger, Mesh, Mail, Family Safety, and Writer. (more…)

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Video Makes it Big on the Small Screen in Europe

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*On-Demand Programme Viewing on Mobile Devices Grows 99 Percent in Past Year*

LONDON, U.K., 29 September, 2010 – comScore, Inc. (NASDAQ: SCOR), a leader in measuring the digital world, today released data from its comScore MobiLens service showing that the number of people viewing video on mobile devices has increased 66 percent in the past year to 12.1 million mobile consumers across the EU5 countries (U.K., France, Germany, Spain and Italy). (more…)

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Yahoo! and Electus Launch ‘Ready, Set, Dance!’ — a New Original, Branded Entertainment Program Sponsored by State Farm(R)

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First Program Launch From the Electus-Yahoo! Partnership
The Initiative, Created by Notional in Partnership With Electus, Introduces a New Creative Format and Taps Into America’s Interest in Dance; Available on Yahoo! Music

SUNNYVALE, Calif., Sep 29, 2010 (BUSINESS WIRE) — Yahoo! (NASDAQ:YHOO) and Electus, an operating business of IAC (Nasdaq:IACI), today unveiled the first integrated content initiative of the brands’ previously announced content partnership, bringing a new format of original, branded entertainment programming to the web with “Ready, Set, Dance!” (more…)

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comScore Reports Top 20 Web Properties in Poland

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*Debut Report on Internet Usage in Poland Shows Prevalence of Local Brands and Heavy Search Activity* 

London, U.K., 29 September, 2010 – comScore, Inc. (NASDAQ: SCOR), a leader in measuring the digital world, today released the first overview of internet usage in Poland based on the comScore Media Metrix audience measurement service, as well as an analysis of Polish search activity in comparison to the European search marketplace. The report showed that Poland’s 17.8 million Internet users age 15 and older were most likely to visit the Google Sites web property (97 percent market penetration), but that local web brands rounded out most of the top 20 properties.

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Yahoo!, Ad Council Launch Second Annual “Create for a Cause” Competition

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*Contest to Reward the Most Creative Digital PSA Campaign*  

SUNNYVALE, Calif. & NEW YORK, Sep 28, 2010 (BUSINESS WIRE) — Yahoo! (NASDAQ: YHOO) and the Ad Council today announced the launch of the 2010 “Create for a Cause” contest to recognize the best in digital advertising for public service campaigns. (more…)

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Amazon Launches Kindle for the Web

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*Readers can now read the first chapter of Kindle books for free through web browsers – no download or installation required.*
 *Bloggers and website owners can embed Kindle book samples and earn referral fees on sales.* 

SEATTLE, Sep 28, 2010 (BUSINESS WIRE) — Amazon.com (NASDAQ: AMZN) today introduced the beta version of “Kindle for the Web,” making it even easier for customers to discover new books and authors by sampling Kindle books directly through web browsers–no installation or downloading required. Amazon is also inviting bloggers and website owners who are participants in the Amazon Associates Program to be part of Kindle for the Web by embedding samples of Kindle books on their websites. These website owners will earn referral fees from Amazon when customers complete book purchases using the links on their websites. More information about Kindle for the Web and how to embed Kindle book samples is available at www.amazon.com/kindlefortheweb.

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