Tag Archives: yahoo music

Yahoo! and Ram Truck Partner to Launch “Ram Country,” a Branded Country Music Destination

By 1 commentTechnology, , , , , , , , , ,
  • New online hub for country music fans offers exclusive programming and lifestyle-relevant Ram Truck brand Integration
  • Largest online marketing initiative for the Ram Truck Brand

SUNNYVALE, Calif. & AUBURN HILLS, Mich., Oct 14, 2010 (BUSINESS WIRE) — Yahoo! (NASDAQ:YHOO) and Ram Truck today unveiled “Ram Country on Yahoo! Music,” the first dedicated country music site on Yahoo! Music, which will serve as the ultimate online hub for country music and its biggest stars. “Ram Country” is designed to help Ram Truck reach country music fans online and marks the largest single online marketing initiative for the Ram Truck brand.

“Ram Country” (https://ramcountry.music.yahoo.com) represents the first time Yahoo! has developed a genre-specific music channel with a single advertiser. The new site will allow the Ram Truck brand to connect with a country music fanbase through an engaging mix of music, blogs, news coverage, and original video programming produced by Yahoo!. “Ram Country” will live on Yahoo! Music and will be promoted across the Yahoo! network. (more…)

Read More

Yahoo! and Electus Launch ‘Ready, Set, Dance!’ — a New Original, Branded Entertainment Program Sponsored by State Farm(R)

By Technology, , , , , , , , ,

*First Program Launch From the Electus-Yahoo! Partnership
The Initiative, Created by Notional in Partnership With Electus, Introduces a New Creative Format and Taps Into America’s Interest in Dance; Available on Yahoo! Music*  

SUNNYVALE, Calif., Sep 29, 2010 (BUSINESS WIRE) — Yahoo! (NASDAQ:YHOO) and Electus, an operating business of IAC (Nasdaq:IACI), today unveiled the first integrated content initiative of the brands’ previously announced content partnership, bringing a new format of original, branded entertainment programming to the web with “Ready, Set, Dance!”

(more…)

Read More