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comScore Announces Collaboration with IXI, An Equifax Company, to Incorporate Consumer Financial Segmentation Data into AdEffx™ and Audience Advantage™ Product Suites

*New Capability Will Allow Marketers to Improve Executional Efficiency and Better Measure the Effectiveness of Targeted Online Ad Campaigns* 

RESTON, VA, September 21, 2010 – comScore (NASDAQ: SCOR), a leader in measuring the digital world, today announced a collaboration with IXI, an Equifax company and a leader in delivering solutions based on anonymous, aggregated wealth and asset data, to integrate IXI financial segmentation data into comScore products.

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