EAST LANSING, Mich. — Michigan State University researchers are finding new locations to grow crops used for biofuel.
The land they’ve identified might surprise some because it’s right next to where the fuel is being used. (more…)
*Analysis questions U.S. Task Force recommendations for every-other-year screening starting at age 50*
ANN ARBOR, Mich. — A new study questions the controversial U.S. Preventative Service Task Force recommendations for breast cancer screening, with data that shows starting at a younger age and screening more frequently will result in more lives saved.
The study analyzed the same data looked at by the task force, which issued its guidelines on mammography screening in November 2009. The study authors compared the task force’s recommendations for screening every other year in women 50-74 to American Cancer Society guidelines of screening every year in women 40-84. (more…)
*New map of the genetic code of endangered orangutans yields important new conservation tools and insights into evolution*
For the first time, scientists have mapped the genome–the genetic code–of orangutans. This new tool may be used to support efforts to maintain the genetic diversity of captive and wild orangutans. The new map of the orangutan genome may also be used to help improve our understanding of the evolution of primates, including humans.
Partially funded by the National Science Foundation, the orangutan study appears in the Jan. 27 issue of Nature. It was conducted by an international team of scientists led by Devin P. Locke of the Genome Center at Washington University. (more…)
AUSTIN, Texas — Men are more than twice as likely to continue dating a girlfriend who has cheated on them with another woman than one who has cheated with another man, according to new research from a University of Texas at Austin psychologist. (more…)
The increased frequency of drought observed in eastern Africa over the last 20 years is likely to continue as long as global temperatures continue to rise, according to new research published in Climate Dynamics. (more…)
EAST LANSING, Mich. — It’s commonly known, at least among microbiologists, that microbes have an additional option to living or dying — dormancy. (more…)
ANN ARBOR, Mich.— As a child in Mali, Abdrahamane Traoré often did his homework by the sooty, dim light of a kerosene lamp.
As an adult in Michigan, he sometimes has a tough time reaching his family back home. Traoré’s mother must walk to a neighboring village to keep a cell phone charged. (more…)
*Study Shows Creative Quality Drives More Than Half of the Sales Changes for Brands Analyzed*
RESTON, VA, January 27, 2011 – comScore, Inc., a leader in measuring the digital world, today released findings from 
comScore ARS indicating the importance of a strong upfront strategy and creative execution in driving campaign effectiveness for TV and digital advertising campaigns in Canada. Extensive research conducted by comScore ARS also shows that creative quality drives more than half of the sales changes for brands analyzed, four times higher than the impact of the specific media plan involved, highlighting the importance of optimizing creative in ad campaigns. (more…)
