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IBM Survey: Shoppers Poised to Dramatically Expand Purchasing Power Beyond the Store

By Guest PostJanuary 15, 2013Technology3d, analytics, behavior, consumer electronics, cyber monday, data, global consumers, global phenomenon, ibm, ibm digital analytics, ibm study, ibmnrf, jill puleri, luxury items, mobile apps, movement, national, online environment, preference, retail federation convention, showrooming, transitional state, us patents

One-third consider options other than the store for next purchase; Showrooming drives 50 percent of online sales

ARMONK, N.Y. – 15 Jan 2013: National Retail Federation Convention – A new IBM study of 26,000 global consumers released today at the 2013 National Retail Federation convention (#IBMNRF) found they are diversifying the way they shop for and acquire goods, becoming increasingly open to buying both online and in-store depending on their needs at time of purchase. While more than 80 percent of shoppers chose the store to make their last non-grocery purchase, only half are committed to returning there next time they buy.

IBM’s research finds that consumers are in a transitional state. According to the study, 35 percent are unsure whether they would next shop at a store or online. Nine percent are ready to commit to making future purchases online. Of all eight product categories tracked in the survey, the two most popular categories chosen by consumers for an online shift are consumer electronics and luxury items, including jewelry and designer apparel. (more…)

IBM Makes $4 Billion in Financing Available for Business Partners; Announces New Mobile App to Speed Access to Credit within Minutes

By Guest PostNovember 15, 2012Technologyanalytics, android mobile device, bishop company, business challenge, business partners, China, client, cloud, credit qualified, global financing, gracious home, ibm, ibm study, ipad, iPhone, mark hennessy, new york, oxford, puresystems, retailer, united states, university, vai analytics system, zobrist consulting

Extends Financing to Help Businesses Drive Growth with Advanced Technologies: Cloud, Business Analytics and PureSystems

ARMONK, N.Y. – 15 Nov 2012: IBM announced today it is providing IBM Business Partners worldwide with $4 billion in financing for credit-qualified clients over a period of 12 months. This financing, through IBM Global Financing, can make obtaining credit easier and more accessible to enable IBM’s global partner ecosystem and their clients to acquire advanced technologies such as cloud, analytics and PureSystems. As part of today’s news, IBM is also launching a new mobile app as another step to simplify the way IBM’s Business Partners can apply for and secure financing for their clients within minutes via any mobile device — anytime, anywhere.

With 10 billion mobile devices forecasted by 2020, the proliferation of mobile technology is fundamentally changing the way people think, work, act, and interact.¹ Already, 90 percent of mobile users keep their device within arm’s reach at all times, and complete many kinds of transactions across these smart devices. ²The new mobile app from IBM Global Financing is designed to address this changing business environment by making it easier for IBM Business Partners to provide their clients with price proposals and generate credit approvals within minutes using an iPad, iPhone or Android mobile device. The mobile app will be available in the United States this month and will be rolled out globally beginning in China in January 2013. The app has an easy-to-use interface and is designed for contracts worth up to $500K, all while the IBM Business Partner seller is on the go. This mobile app is based on IBM Global Financing’s simple Rapid Online Financing tool, designed for non-financing experts, where available, to generate fast approvals for credit applications with a simple click of the mouse. (more…)

IBM and Oxford Survey: Getting Closer to Customers Tops Big Data Agenda

By Guest PostOctober 17, 2012Technologyanalytics, big data, business school, customer experience, data mining, database, Economy, geospatial data, global snapshot, ibm, ibm study, initiative, internal system, it professional, janet smart, michael schroeck, organization, oxford, primary objective, query, reporting, saïd, sensor data, social media, social network, solution, source, structured data, uk, university, unstructured data

Less than half of organizations analyzing external data; only 43 percent looking at social media for deeper understanding about consumer preferences
Lack of advanced analytics skills for tackling unstructured data biggest challenge

ARMONK, N.Y. and OXFORD – 17 Oct 2012: A new global report released today by IBM and the Saïd Business School at the University of Oxford reveals that most Big Data initiatives currently being deployed by organizations are aimed at improving the customer experience. Yet, despite the strong focus on the customer, less than half of the organizations engaged in active Big Data initiatives are currently collecting and analyzing external sources of data, like social media.

One reason is that many organizations are struggling to address and manage the uncertainty inherent within certain types of data, such as the weather, the economy, or the sentiment and truthfulness of people expressed on social networks. In the survey, respondents questioned their ability to trust comments, reviews, tweets and other forms of freely offered opinions online. While uncertain, social media data still contains valuable information. Organizations need to embrace and manage data uncertainty and determine how to use it to their advantage. (more…)

IBM CEO Study: Command & Control Meets Collaboration

By Guest PostMay 23, 2012Technologybridget van kralingen, business analytics, ceos, chief executive officer, collaboration, command and control, data, economic, face to face, human relationship, ibm ceo study, ibm study, innovation, interaction, internet, key influence, market condition, modern corporation, peter voser, royal dutch shell, social business platforms, social media, social network, Technology

CEOs embark on a new era of leadership as they embrace a more connected culture

ARMONK, N.Y. – A new IBM study of more than 1,700 Chief Executive Officers from 64 countries and 18 industries worldwide reveals that CEOs are changing the nature of work by adding a powerful dose of openness, transparency and employee empowerment to the command-and-control ethos that has characterized the modern corporation for more than a century.

The advantages of the fast-moving trend are clear. According to the IBM CEO study, companies that outperform their peers are 30 percent more likely to identify openness – often characterized by a greater use of social media as a key enabler of collaboration and innovation – as a key influence on their organization. Outperformers are embracing new models of working that tap into the collective intelligence of an organization and its networks to devise new ideas and solutions for increased profitability and growth. (more…)

IBM Study Reveals Critical Shift in the Role of Chief Information Security Executives Globally

By Guest PostMay 3, 2012Technologyasia-pacific, ceos, chief attribute, cisos, david jarvis, Europe, evolution, ibm study, influencer, information security organization, it security, marc van zadelhoff, Technology

Analysis of 130+ interviews presents a new class of security chiefs; CISO role follows the evolution of CIO and CFO with more strategic organizational responsibilities

ARMONK, N.Y. – 03 May 2012: A new IBM study reveals a clear evolution in information security organizations and their leaders with 25 percent of security chiefs surveyed shifting from a technology focus to strategic business leadership role. (more…)

IBM STUDY: Digital Era Transforming CMO’s Agenda, Revealing Gap In Readiness

By Guest PostOctober 11, 2011Technologyblogs, carolyn heller baird, cfos, chief financial officers, chief marketing officers, cmos, Facebook, four ps, global markets, ibm, ibm institute for business value, ibm study, key market forces, marketing organizations, markets and technology, nature of customer relationships, place, price, products, promotion, return on investment, roi, social media, social platforms, top marketing executives, Twitter, YouTube

*Most chief marketers admit they are not sufficiently plugged into real-time conversations about their brands*
*CMOs struggling to prove the return on marketing investments*

ARMONK, N.Y. – 11 Oct 2011: A new IBM study of more than 1,700 chief marketing officers from 64 countries and 19 industries reveals that the majority of the world’s top marketing executives recognize a critical and permanent shift occurring in the way they engage with their customers, but question whether their marketing organizations are prepared to manage the change.

At the same time, the research shows that the measures used to evaluate marketing are changing. Nearly two-thirds of CMOs think return on marketing investment will be the primary measure of the marketing function’s effectiveness by 2015. But even among the most successful enterprises, half of all CMOs feel insufficiently prepared to provide hard numbers. (more…)

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