Cloud Ranks Higher on Agenda of Business than IT IBM Collaborates with 100 Universities globally to Develop Cloud Skills for the Jobs of the Future
Armonk, N.Y. – 24 Oct 2013: IBM today announced that organizations gaining competitive advantage through high cloud adoption are reporting almost double the revenue growth and nearly 2.5 times higher gross profit growth than peer companies that are more cautious about cloud computing, from a recent survey conducted with more than 800 business decision makers and users worldwide. [1](more…)
One-third consider options other than the store for next purchase; Showrooming drives 50 percent of online sales
ARMONK, N.Y. – 15 Jan 2013: National Retail Federation Convention – A new IBM study of 26,000 global consumers released today at the 2013 National Retail Federation convention (#IBMNRF) found they are diversifying the way they shop for and acquire goods, becoming increasingly open to buying both online and in-store depending on their needs at time of purchase. While more than 80 percent of shoppers chose the store to make their last non-grocery purchase, only half are committed to returning there next time they buy.
IBM’s research finds that consumers are in a transitional state. According to the study, 35 percent are unsure whether they would next shop at a store or online. Nine percent are ready to commit to making future purchases online. Of all eight product categories tracked in the survey, the two most popular categories chosen by consumers for an online shift are consumer electronics and luxury items, including jewelry and designer apparel. (more…)
Less than half of organizations analyzing external data; only 43 percent looking at social media for deeper understanding about consumer preferences Lack of advanced analytics skills for tackling unstructured data biggest challenge
ARMONK, N.Y. and OXFORD – 17 Oct 2012: A new global report released today by IBM and the Saïd Business School at the University of Oxford reveals that most Big Data initiatives currently being deployed by organizations are aimed at improving the customer experience. Yet, despite the strong focus on the customer, less than half of the organizations engaged in active Big Data initiatives are currently collecting and analyzing external sources of data, like social media.(more…)
CEOs embark on a new era of leadership as they embrace a more connected culture
ARMONK, N.Y. – A new IBM study of more than 1,700 Chief Executive Officers from 64 countries and 18 industries worldwide reveals that CEOs are changing the nature of work by adding a powerful dose of openness, transparency and employee empowerment to the command-and-control ethos that has characterized the modern corporation for more than a century.
The advantages of the fast-moving trend are clear. According to the IBM CEO study, companies that outperform their peers are 30 percent more likely to identify openness – often characterized by a greater use of social media as a key enabler of collaboration and innovation – as a key influence on their organization. Outperformers are embracing new models of working that tap into the collective intelligence of an organization and its networks to devise new ideas and solutions for increased profitability and growth. (more…)
Analysis of 130+ interviews presents a new class of security chiefs; CISO role follows the evolution of CIO and CFO with more strategic organizational responsibilities
ARMONK, N.Y. – 03 May 2012: A new IBM study reveals a clear evolution in information security organizations and their leaders with 25 percent of security chiefs surveyed shifting from a technology focus to strategic business leadership role. (more…)
Most chief marketers admit they are not sufficiently plugged into real-time conversations about their brands
CMOs struggling to prove the return on marketing investments
ARMONK, N.Y. – 11 Oct 2011: A new IBM study of more than 1,700 chief marketing officers from 64 countries and 19 industries reveals that the majority of the world’s top marketing executives recognize a critical and permanent shift occurring in the way they engage with their customers, but question whether their marketing organizations are prepared to manage the change.(more…)
