Geothermal heat has the potential to solve the looming global energy crisis, not only in the short term but for good. But first, we must prioritize research and development that enables access to enough geothermal heat to meet demand. The potential return on investment? Limitless and clean power for the entire world. (more…)
Small and Midsize Businesses Outperform Competitors By Fusing the Physical with Big Data, Mobile and the Cloud
ARMONK, N.Y – 21 Nov 2013: An IBM global study of C-Suite leaders uncovers a surprising fact about small and midsize companies: they may not be as digitally savvy as they’d like.
The survey’s top findings include:
*Most chief marketers admit they are not sufficiently plugged into real-time conversations about their brands*
*CMOs struggling to prove the return on marketing investments*
ARMONK, N.Y. – 11 Oct 2011: A new IBM study of more than 1,700 chief marketing officers from 64 countries and 19 industries reveals that the majority of the world’s top marketing executives recognize a critical and permanent shift occurring in the way they engage with their customers, but question whether their marketing organizations are prepared to manage the change.
At the same time, the research shows that the measures used to evaluate marketing are changing. Nearly two-thirds of CMOs think return on marketing investment will be the primary measure of the marketing function’s effectiveness by 2015. But even among the most successful enterprises, half of all CMOs feel insufficiently prepared to provide hard numbers. (more…)
