Tag Archives: ibm institute for business value

IBM STUDY: Digital Era Transforming CMO’s Agenda, Revealing Gap In Readiness

*Most chief marketers admit they are not sufficiently plugged into real-time conversations about their brands*
*CMOs struggling to prove the return on marketing investments*

ARMONK, N.Y. – 11 Oct 2011: A new IBM study of more than 1,700 chief marketing officers from 64 countries and 19 industries reveals that the majority of the world’s top marketing executives recognize a critical and permanent shift occurring in the way they engage with their customers, but question whether their marketing organizations are prepared to manage the change.

At the same time, the research shows that the measures used to evaluate marketing are changing. Nearly two-thirds of CMOs think return on marketing investment will be the primary measure of the marketing function’s effectiveness by 2015. But even among the most successful enterprises, half of all CMOs feel insufficiently prepared to provide hard numbers. (more…)

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Global IBM CIO Study reveals today’s CEOs and CIOs strongly aligned on future challenges and complexity

*Significant increase in the focus CIOs place on Cloud Computing since 2009*

Sydney, Australia – 18 May 2011: Results from a global study of more than 3,000 Chief Information Officers (CIOs) released by IBM today, reveal that for the first time, CEOs and CIOs are strategically aligned in their thinking around future challenges and complexity, with both groups focusing on insight and intelligence, client intimacy and people skills to drive organisational strategy.

The CIO Study shows that 57 per cent of CIOs anticipate more change and complexity in the next five years while 55 per cent of CEOs anticipate the same, according to the IBM’s 2010 Global CEO study. (more…)

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