Caching In: How Some Organizations Are Using Big Data to Change the Way They Do Business
As big data access shifts to the masses, The Weather Company and other top global companies are showing the world how it’s done.
REDMOND, Wash. — Feb. 12, 2012 —Big data is changing the way organizations do business, make discoveries, and interact with each other. In fact, pundits are predicting that 2013 will be the year organizations across a range of industries begin implementing big data strategies, or face obsolescence. As David Selinger wrote in a recent article on Forbes online: “If executives don’t find a way to trap, tame, and train their data monsters, they’ll be extinct in two years—fossils who’ve missed the new world order.”
Microsoft believes that big data has the power to drive practical and theoretical insights that have eluded people to date. In the past, high costs and technology limitations have constrained access to data storage infrastructure and the tools needed to manage and analyze large quantities of data. This is finally starting to change. (more…)
