Tag Archives: analytics tools

Explore the Chief Reasons to Use Instagram Analytics for Boosting Your Marketing Strategy

Instagram Analytics could be an immensely powerful marketing platform for your brand. The 100 percent potential of Instagram analytics could actually be reached if they are used effectively and are consciously made an instinctive and integral part of your marketing and promotion strategy. Here are the most important reasons to track your Instagram analytics on a regular basis. (more…)

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Caching In: How Some Organizations Are Using Big Data to Change the Way They Do Business

As big data access shifts to the masses, The Weather Company and other top global companies are showing the world how it’s done.

REDMOND, Wash. Feb. 12, 2012 —Big data is changing the way organizations do business, make discoveries, and interact with each other. In fact, pundits are predicting that 2013 will be the year organizations across a range of industries begin implementing big data strategies, or face obsolescence. As David Selinger wrote in a recent article on Forbes online: “If executives don’t find a way to trap, tame, and train their data monsters, they’ll be extinct in two years—fossils who’ve missed the new world order.”

Microsoft believes that big data has the power to drive practical and theoretical insights that have eluded people to date. In the past, high costs and technology limitations have constrained access to data storage infrastructure and the tools needed to manage and analyze large quantities of data. This is finally starting to change. (more…)

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