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IBM STUDY: Digital Era Transforming CMO’s Agenda, Revealing Gap In Readiness

By Guest PostOctober 11, 2011Technologyblogs, carolyn heller baird, cfos, chief financial officers, chief marketing officers, cmos, Facebook, four ps, global markets, ibm, ibm institute for business value, ibm study, key market forces, marketing organizations, markets and technology, nature of customer relationships, place, price, products, promotion, return on investment, roi, social media, social platforms, top marketing executives, Twitter, YouTube

*Most chief marketers admit they are not sufficiently plugged into real-time conversations about their brands*
*CMOs struggling to prove the return on marketing investments*

ARMONK, N.Y. – 11 Oct 2011: A new IBM study of more than 1,700 chief marketing officers from 64 countries and 19 industries reveals that the majority of the world’s top marketing executives recognize a critical and permanent shift occurring in the way they engage with their customers, but question whether their marketing organizations are prepared to manage the change.

At the same time, the research shows that the measures used to evaluate marketing are changing. Nearly two-thirds of CMOs think return on marketing investment will be the primary measure of the marketing function’s effectiveness by 2015. But even among the most successful enterprises, half of all CMOs feel insufficiently prepared to provide hard numbers. (more…)

‘Nightmare’ Economy Still a Source of Restless Nights, says Krugman

Paul Krugman. Image credit: Yale University

Nobel Prize-winning economist and New York Times columnist Paul Krugman had some generally dismal news for the near capacity audience that came to Sprague Hall on Tuesday for his Jackson Institute-sponsored town hall meeting.

The gathering, aimed at undergraduates, was held in conjunction with Krugman’s visit to Yale to receive the Henry E. Howland Memorial Prize, one of the highest honors that the University bestows.

Krugman was introduced by President Richard C. Levin; the two were briefly colleagues in Yale’s Department of Economics in the 1970s. He kicked off the Q&A with background on the current economic situation. (more…)

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IBM STUDY: Digital Era Transforming CMO’s Agenda, Revealing Gap In Readiness

‘Nightmare’ Economy Still a Source of Restless Nights, says Krugman