Tag Archives: products

Change in Chinese Culture and Values Could Open Chinese Sports Market for U.S., says MU Researcher

Large, untapped market could benefit U.S. economy.

COLUMBIA, Mo. – Currently, China has a population of more than 1.3 billion people, and based on a new study from the University of Missouri, it appears that interest in American sports is growing in the country, which could open a large, untapped economic market for the U.S.

“While we are still in uncertain economic times, it’s important to draw on strengths as the marketplace is expanded around the globe,” said Nicholas Watanabe, assistant professor of the sport management emphasis in the Department of Parks, Recreation and Tourism at MU. “American sports have a large following in many countries, and we could experience a similar effect in China with the right business and marketing plans.” (more…)

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A Scarcity of Women Leads Men to Spend More, Save Less

*University of Minnesota Research Finds Sex Ratios Influence Financial Decisions*

MINNEAPOLIS / ST. PAUL — The perception that women are scarce leads men to become impulsive, save less, and increase borrowing, according to new research from the University of Minnesota’s Carlson School of Management.

“What we see in other animals is that when females are scarce, males become more competitive. They compete more for access to mates,” says Vladas Griskevicius, an assistant professor of marketing at the Carlson School and lead author of the study. “How do humans compete for access to mates? What you find across cultures is that men often do it through money, through status and through products.” (more…)

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IBM STUDY: Digital Era Transforming CMO’s Agenda, Revealing Gap In Readiness

*Most chief marketers admit they are not sufficiently plugged into real-time conversations about their brands*
*CMOs struggling to prove the return on marketing investments*

ARMONK, N.Y. – 11 Oct 2011: A new IBM study of more than 1,700 chief marketing officers from 64 countries and 19 industries reveals that the majority of the world’s top marketing executives recognize a critical and permanent shift occurring in the way they engage with their customers, but question whether their marketing organizations are prepared to manage the change.

At the same time, the research shows that the measures used to evaluate marketing are changing. Nearly two-thirds of CMOs think return on marketing investment will be the primary measure of the marketing function’s effectiveness by 2015. But even among the most successful enterprises, half of all CMOs feel insufficiently prepared to provide hard numbers. (more…)

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