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*A scarcity of women leads men to be impulsive, save less, and borrow more*

If you’re a male living in an area with fewer females than you would like, beware: You may be facing a double whammy.

According to new research from Vlad Griskevicius in the U’s Carlson School of Management, the perception that women are scarce in an environment leads men to be impulsive, borrow more, and save less.

First, mating insecurity; then, financial insecurity. Some guys can’t catch a break. (more…)

A Scarcity of Women Leads Men to Spend More, Save Less

By Guest PostJanuary 13, 2012Cultureandrew delton, andrew e white, behavior, credit cards, economic decisions, Economics, engagement rings, expenditures, financial behavior, financial consequences, iceberg, impulsive, joshua m ackerman, joshua tybur, local population, men and women, news articles, perception, photo arrays, products, psychology, sex ratio, theresa robertson, twin cities of minneapolis, university of minnesota, us cities, valentine gifts, violence and survival, vladas griskevicius, women

*University of Minnesota Research Finds Sex Ratios Influence Financial Decisions*

MINNEAPOLIS / ST. PAUL — The perception that women are scarce leads men to become impulsive, save less, and increase borrowing, according to new research from the University of Minnesota’s Carlson School of Management.

“What we see in other animals is that when females are scarce, males become more competitive. They compete more for access to mates,” says Vladas Griskevicius, an assistant professor of marketing at the Carlson School and lead author of the study. “How do humans compete for access to mates? What you find across cultures is that men often do it through money, through status and through products.” (more…)

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A Scarcity of Women Leads Men to Spend More, Save Less