Mobile Percentage of Sales Reaches 17 percent, as On-the-Go Consumers Shop for Mom
ARMONK, N.Y. – 16 May 2013: Mother’s Day online shopping grew 15 percent in the week leading up to Mother’s Day, compared to the same time period last year. Spurred by mobile commerce, mobile percentage of sales reached 17 percent, according to IBM’s Digital Analytics Benchmark, a cloud-based analysis of the online retail market.
With the National Retail Federation (NRF) estimating Mother’s Day sales reached $20 billion this year, retailers made it easier for consumers to buy for mom through their smartphones and tablets. (more…)
ARMONK, N.Y. – 28 Jan 2013: IBM today announced new software and cloud-based services to help business leaders, such as chief marketing officers and chief human resource officers, advance their organization’s transformation with the adoption of social business technology. The new offerings will help business leaders integrate IBM’s industry-leading social networking and analytics technologies into their business processes to empower the 21st Century workforce and transform client experiences. (more…)
*Most chief marketers admit they are not sufficiently plugged into real-time conversations about their brands* *CMOs struggling to prove the return on marketing investments*
ARMONK, N.Y. – 11 Oct 2011: A new IBM study of more than 1,700 chief marketing officers from 64 countries and 19 industries reveals that the majority of the world’s top marketing executives recognize a critical and permanent shift occurring in the way they engage with their customers, but question whether their marketing organizations are prepared to manage the change.
At the same time, the research shows that the measures used to evaluate marketing are changing. Nearly two-thirds of CMOs think return on marketing investment will be the primary measure of the marketing function’s effectiveness by 2015. But even among the most successful enterprises, half of all CMOs feel insufficiently prepared to provide hard numbers. (more…)
