Mobile Percentage of Sales Reaches 17 percent, as On-the-Go Consumers Shop for Mom
ARMONK, N.Y. – 16 May 2013: Mother’s Day online shopping grew 15 percent in the week leading up to Mother’s Day, compared to the same time period last year. Spurred by mobile commerce, mobile percentage of sales reached 17 percent, according to IBM’s Digital Analytics Benchmark, a cloud-based analysis of the online retail market.
With the National Retail Federation (NRF) estimating Mother’s Day sales reached $20 billion this year, retailers made it easier for consumers to buy for mom through their smartphones and tablets. (more…)