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IBM Survey: Shoppers Poised to Dramatically Expand Purchasing Power Beyond the Store

By Guest PostJanuary 15, 2013Technology3d, analytics, behavior, consumer electronics, cyber monday, data, global consumers, global phenomenon, ibm, ibm digital analytics, ibm study, ibmnrf, jill puleri, luxury items, mobile apps, movement, national, online environment, preference, retail federation convention, showrooming, transitional state, us patents

One-third consider options other than the store for next purchase; Showrooming drives 50 percent of online sales

ARMONK, N.Y. – 15 Jan 2013: National Retail Federation Convention – A new IBM study of 26,000 global consumers released today at the 2013 National Retail Federation convention (#IBMNRF) found they are diversifying the way they shop for and acquire goods, becoming increasingly open to buying both online and in-store depending on their needs at time of purchase. While more than 80 percent of shoppers chose the store to make their last non-grocery purchase, only half are committed to returning there next time they buy.

IBM’s research finds that consumers are in a transitional state. According to the study, 35 percent are unsure whether they would next shop at a store or online. Nine percent are ready to commit to making future purchases online. Of all eight product categories tracked in the survey, the two most popular categories chosen by consumers for an online shift are consumer electronics and luxury items, including jewelry and designer apparel. (more…)

Among Voters Lacking Strong Party Preferences, Obama Faces 20 Percent Handicap Due to Race Bias

By Guest PostOctober 7, 2012Politicsamerican electorate, anthony greenwald, association test, Barack Obama, black, brian nosek, data, election, electorate, eligible voter, ethnicity, gender, implicit, kaiyuan xu, mitt romney, online study, polarized, political party, politically partisan, popular vote, preference, presidential candidate, race, race bias, racial attitude, sexuality, sianna ziegler, sriram natarajan, teri kirby, university, Washington, white

An online study of eligible voters around the country revealed that preferences for whites over blacks among the least politically-partisan voters are strong enough to have substantial impact on their presidential candidate preference.

Among these voters, race biases against Barack Obama could produce as much as a 20 percent gap in the popular vote in a contest that would otherwise be equal. (more…)

Beliefs Drive Investors More than Preferences, Study Finds

By Guest PostAugust 31, 2012Economybelief based trading, beliefs, david hirshleifer, decision, disposition effect, economist, emotion, investor, itzhak ben david, margin call, money, motivation, preference, retail investor, stock, stock price, tax issue, traders, trading data, trading decision

COLUMBUS, Ohio – If experts thought they knew anything about individual investors, it was this: their emotions lead them to sell winning stocks too soon and hold on to losers too long.

But new research casts doubt on this widely held theory that individual investors’ decisions are driven mainly by their feelings toward losses and gains. In an innovative study, researchers found evidence that individual investors’ decisions are primarily motivated by their beliefs about a stock’s future. (more…)

Tag Archives: preference

IBM Survey: Shoppers Poised to Dramatically Expand Purchasing Power Beyond the Store

Among Voters Lacking Strong Party Preferences, Obama Faces 20 Percent Handicap Due to Race Bias

Beliefs Drive Investors More than Preferences, Study Finds