behavior – Page 5 – Shamskm: A site to exchange knowledge and solutions

Brand Loyalty Increases When Other Customers Look, Act Like Us

By Guest PostApril 30, 2012Economyabercrombie, behavior, brand loyalty, clay voorhees, customer, dramatic, iowa state university, journal of retailing, marketing effort, marketing expert, michigan state university, mtv reality show, restaurant, texas christian university, the jersey shore, theme park

EAST LANSING, Mich. — The more other customers look and act like us, the more likely we are to stay loyal to a particular store or product, according to a groundbreaking study co-authored by a Michigan State University marketing expert.

Surprisingly, the presence and behavior of other customers is just as important to brand loyalty as customer service, said Clay Voorhees. As a real-world example, he noted the fact that Abercrombie & Fitch offered to pay troublemaking cast members of the MTV reality show “The Jersey Shore” to stop wearing its clothes. (more…)

Feelings of Immaturity Accompany Alcohol Misuse into Adulthood, Say MU Researchers

By Guest PostApril 17, 2012Culture, Generalage group, alcohol use, andrew littlefield, behavior, cocktail, data, kenneth sher, mature, mature out, peter pans, rachel winograd, sense of immaturity, university of missouri, young adult

*Discovery Could Improve Substance Abuse Treatment*

COLUMBIA, Mo. – Tipping back one too many cocktails during an individual’s early 20s doesn’t correlate to a personal sense of immaturity; however if this habit doesn’t stop as they reach age 30, young adults can feel psychologically underdeveloped, according to a University of Missouri study. Helping young adults acknowledge their mental impulse to “sober up” as they mature can improve substance abuse intervention programs.

“When a heavy drinking 30-year-old comes in for therapy and says he doesn’t feel like an adult, we can present this study and suggest that cutting back on alcohol could help him feel more mature,” said lead researcher Rachel Winograd, a doctoral student in psychology at MU. (more…)

Study: Off-Campus College Party Hosts Drink More Than Attendees

By Guest PostJanuary 25, 2012Culture, Generalalcohol, atika khurana, behavior, college gathering, cynthia buettner, drinks, emily caldwell, flashing, greek organization, information, mooning, natasha slesnick, off campus party, party, potential sanction, problem, public urination, random sample, students, vandalism

COLUMBUS, Ohio – On any given weekend, at least 10 percent of students at a single college could be hosting a party, and on average, party hosts who live off campus are drinking more and engaging in more alcohol-related problem behaviors than are the students attending their bashes, research suggests.

In contrast, hosts of parties held on campus tend to drink less than do the students attending their gatherings, according to the study. (more…)

A Scarcity of Women Leads Men to Spend More, Save Less

By Guest PostJanuary 13, 2012Cultureandrew delton, andrew e white, behavior, credit cards, economic decisions, Economics, engagement rings, expenditures, financial behavior, financial consequences, iceberg, impulsive, joshua m ackerman, joshua tybur, local population, men and women, news articles, perception, photo arrays, products, psychology, sex ratio, theresa robertson, twin cities of minneapolis, university of minnesota, us cities, valentine gifts, violence and survival, vladas griskevicius, women

*University of Minnesota Research Finds Sex Ratios Influence Financial Decisions*

MINNEAPOLIS / ST. PAUL — The perception that women are scarce leads men to become impulsive, save less, and increase borrowing, according to new research from the University of Minnesota’s Carlson School of Management.

“What we see in other animals is that when females are scarce, males become more competitive. They compete more for access to mates,” says Vladas Griskevicius, an assistant professor of marketing at the Carlson School and lead author of the study. “How do humans compete for access to mates? What you find across cultures is that men often do it through money, through status and through products.” (more…)

Helping Your Fellow Rat: Rodents Show Empathy-Driven Behavior

By Guest PostDecember 9, 2011Scienceanimals, behavior, biological inheritance, chocolate, chocolate chips, emotional contagion, empathetic behavior, empathy driven helping behavior, empathy in rodents, evolutionary tree, homo sapiens, inbal ben ami bartal, jean decety, jeffrey mogil, laboratory rats, mcgill university, neuroscientists, peggy mason, phenomenon in humans, primates, pro social, rats, robert mitchum, rodents, special test, Technology, test arena, university of chicago, wild species

*Rats free trapped companions, even when given choice of chocolate instead*

The first evidence of empathy-driven helping behavior in rodents has been observed in laboratory rats that repeatedly free companions from a restraint, according to a new study by University of Chicago neuroscientists.

The observation, published today in Science, places the origin of pro-social helping behavior earlier in the evolutionary tree than previously thought. Though empathetic behavior has been observed anecdotally in non-human primates and other wild species, the concept had not previously been observed in rodents in a laboratory setting. (more…)

Mobile Social Networking Audience Grew 44 Percent Over Past Year in EU5

By Guest PostNovember 21, 2011Technologybehavior, Comscore, comscore mobilens, Europe, Facebook, five leading european markets, france, Germany, intelligent online survey, italy, jeremy copp, linkedIn, mobile, mobile social media usage, mobile users, mobilens data, smartphone, Social networking, spain, Twitter, united kingdom

*Twitter and LinkedIn Mobile Audiences Doubled in Past Year*

LONDON, UK, 21 November 2011 – comScore, Inc., a leader in measuring the digital world, today released an overview of mobile social media usage across the five leading European markets (France, Germany, Italy, Spain and the United Kingdom) from the comScore MobiLens service. The study showed that the audience for mobile social networking in the EU5 region grew 44 percent in the last year with 55.1 million mobile users in the EU5 accessing social networking sites or blogs via their mobile devices during September 2011. (more…)

‘Tis Better to Give Than to Receive?

By Guest PostNovember 13, 2011Culture, Scienceactivity in the amygdale, amygdale, behavior, boyfriends in pain, brain scans, chocolate, fmri, functional magnetic resonance imaging, good relationships, Health, heterosexual couples, jacob k javits fellowships, likelihood of survival, naomi eisenberger, neural activity, painful electric shocks, septal area, sex and money, social support is good, squeeze ball, stuart wolpert, tristen inagaki, ventral striatum

*UCLA life scientists find that giving support offers health benefits — to the giver*

Providing support to a loved one offers benefits to the giver, not just the recipient, a new brain-imaging study by UCLA life scientists reveals. (more…)

‘Buyer Beware: Advertising May Seduce Your Brain’

By Guest PostSeptember 21, 2011Science, Technologyadvertisers, advertising, amygdala, andrew f leuchter, behavior, brain, cigarette products, cognitive responses to marketing stimuli, david schairer, decision making andemotional processing, eeg, electroencephalography, flat screen tv, george washington university, hippocampus, ian cook, levels of brain activity, logical persuasion, lp, magazines and newspapers, non rational influence, notion of neuromarketing, orbitofrontal and anterior cingulate regions, pretty woman, real world advertisements, sarah k pajot, washing machine

Are you wooed by advertising? Of course you are. After all, it’s one thing to go out and buy a new washing machine after the old one exploded, quite another to impulse-buy that 246-inch flat screen TV that just maybe, in hindsight, you didn’t really need.

Advertisers come at you in two ways. There is the just-the-facts type of ad, called “logical persuasion,” or LP (“This car gets 42 miles to the gallon”), and then there is the ad that circumvents conscious awareness, called “non-rational influence,” or NI (a pretty woman, say, draped over a car). (more…)

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