Category Archives: Technology

comScore Study Highlights Digital Wallet Market Potential and Current Adoption Barriers

New Report “Digital Wallet Road Map 2013” Offers Data, Insights and Strategies for Overcoming Barriers on Awareness, Understanding of Benefits, Availability and Security Concerns

RESTON, VA, February 4, 2012 – comScore, Inc., a leader in measuring the digital world, today released the Digital Wallet Road comScoreMap 2013, a study which measures consumer awareness, perceptions and intent to use current digital wallet offerings. The study found that digital wallets, which store a virtual copy of the contents of a consumer’s physical wallet to facilitate online or offline retail transactions, only had awareness among 51 percent of U.S. consumers for wallets other than PayPal.

“Digital wallets represent an innovative technology that has not yet reached critical mass among consumers due to a variety of factors, including low awareness and a muddied understanding of their benefits,” said Andrea Jacobs, comScore Payments Practice Leader. “This study delves deeply into the mindset of consumers with respect to their potential use of digital wallets, in addition to helping size the market opportunity. The study also provides guidance on how digital wallet providers, marketers, developers and retailers can contribute to growing adoption of this technology.” (more…)

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How Social Media Can Help Grow Your Business

In today’s world, it’s simply not enough to advertise your business using radio and/or newspaper ads. Your online presence is as vital to the continued success of your business as local advertising. Using social media only strengthens your position both online and off.

Using social media as part of your marketing campaign can produce a great deal of interest in your business. As most social media sites are free to utilize, there is very little risk to yourself or the business. The impact social media can have is worth the time to invest in order to expand.

1. Interaction – Those who frequent social media websites such as Facebook, YouTube, and Pinterest are able to communicate with others they are following. This gives the consumer the feeling that he or she has a voice in your business. By interacting with those individuals, you are opening your business up to a clientele that feels your business cares about their input. (more…)

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Motion Control Keeps Electric Car’s Four Wheels—and Four Motors—on the Road

COLUMBUS, Ohio — It weighs half as much as a sports car, and turns on a dime—so its no surprise that the electric car being developed at Ohio State University needs an exceptional traction and motion control system to keep it on the road.

With four wheels that turn independently, each with its own built-in electric motor and set of batteries, the experimental car is the only one of its kind outside of commercial carmakers’ laboratories. (more…)

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Internet Banging: Gangs Use Social Media to Trade Insults, Threats

ANN ARBOR — Gangs now occupy two spaces: the streets and the Internet.

A new University of Michigan study reports that, in addition to carrying guns, gang members have armed themselves with social media sites such as Twitter, Facebook and YouTube to incite dares, trade insults or make threats that may result in homicide or other crimes.

Researchers have described this new interaction as “Internet banging.” They examine several factors, including the role of hip-hop music in this phenomenon and urban masculinity’s influence on social media behavior. (more…)

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‘Skulls of the Shogun’ Emerges as a Cross-Platform Gaming Pioneer

Classic arcade-inspired samurai game “Skulls of the Shogun” is available today for download play on Xbox 360, Windows Phone and Windows 8. Delving into the afterlife of a famous general, this is Microsoft’s first modern cross-platform game.

REDMOND, Wash. – Jan. 30, 2013 — With the new game “Skulls of the Shogun,” players can do something new: Switch back and forth between all of their Microsoft devices as they bounce from battle scene to battle scene.

The game, released today, is the first to reach all Microsoft platforms. “Skulls of the Shogun” can be downloaded and played on Xbox 360 via the Xbox LIVE Arcade, and on Windows Phone 8 and Windows 8 devices. (more…)

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Interview with Elizabeth A. Martin: ‘Facebook Activity and Patient’s Mental State’

Elizabeth A. Martin, doctoral candidate in Clinical Psychology in the Department of Psychological Sciences at University of Missouri, recently conducted research on how Facebook activity can give clinical pictures of patients that psychologists and therapists can use for treatment. Her research shows, social media profiles can be a useful tool to study mental illness. (more…)

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IBM Delivers New Services to Help Clients Move Enterprise Applications to the Cloud

Financial, healthcare, government and electronics clients tap IBM SmartCloud Enterprise+;
IBM SmartCloud for SAP Applications now available globally

ARMONK, N.Y. – 29 Jan 2013: IBM today announced global availability for its cloud service on five continents—plus a new center opening in Spain—based on its industry-leading sourcing business to host SAP® applications and other core operations. Now clients can turn to cloud computing for enterprise applications while reducing the overall cost of IT and at the same time, expanding online access and investing in innovative analytics, social business and mobile computing.

Many organizations are eager to leverage the economic advantages of cloud computing to run their critical applications on the cloud. These applications require deep technical expertise, around-the-clock customer service, tight security and ongoing maintenance – features typically found in IT sourcing arrangements but not in the “one-size-fits-all” model of self-service clouds. (more…)

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