New interactive TV ad format captivates consumers beyond the 30-second spot.
REDMOND, Wash. — Jan. 7, 2013 — Microsoft Corp. today announced the double-digit engagement results of the first NUads experience, interactive polling, which it rolled out earlier in the fall of 2012 on Xbox LIVE in the United States, Canada and the United Kingdom.
The first wave of NUads was provided by a lineup of top advertisers, including SUBWAY® Restaurants and Toyota, which on average saw the following results with their ads on Xbox LIVE: (more…)
Insight Public Sector selected to deliver licensing agreement aimed at reducing IT costs while offering advanced mobility, collaboration and cloud computing capabilities to personnel.
WASHINGTON, D.C. — Jan. 4, 2013 — In an effort to modernize technology infrastructure, reduce costs and foster new levels of cross-agency collaboration, the U.S. Army, U.S. Air Force and Defense Information Systems Agency (DISA) are expanding access to Microsoft solutions by entering into a transformative three-year Joint Enterprise Licensing Agreement for enterprise licenses and software assurance. The agreement provides all three organizations with a single vehicle for accessing the latest Microsoft technologies in support of top IT priorities around datacenter consolidation, collaboration, cybersecurity, mobility, cloud computing and big data.
This is the most comprehensive licensing agreement Microsoft Corp. has ever established with the U.S. Department of Defense (DoD), covering nearly 75 percent of all DoD personnel. The net new contract was awarded to Insight Public Sector, a division of Insight Enterprises Inc., one of the largest global Microsoft Large Account Resellers. (more…)
Get Up and Do Something is source for optimal health
Mike Peterson believes that the best way to bring about changes in health behavior is to take an approach that’s fun, positive, and motivational.
So the website he developed and runs with the health promotion master’s students at the University of Delaware is “not about ‘guilting’ people into doing things — it’s about playing to their better angels.” (more…)
AMHERST, Mass. – Geckskin, a super–strong adhesive device developed by University of Massachusetts Amherst researchers that can hold 700 pounds on a smooth wall, has been named one of the top five science breakthroughs of 2012 by CNN Money. (more…)
Samsung and Apple Continue to Seize Share in OEM Market
RESTON, VA, January 3, 2013– comScore, Inc., a leader in measuring the digital world, today released data from the comScore MobiLens service, reporting key trends in the U.S. mobile phone industry during the three month average period ending November 2012. The study surveyed more than 30,000 U.S. mobile subscribers and found Samsung to be the top handset manufacturer overall with 26.9 percent market share. Google Android continued to lead among smartphone platforms, accounting for 53.7 percent of smartphone subscribers, while Apple secured 35 percent.
OEM Market Share
For the three-month average period ending in November, device manufacturer Samsung ranked as the top OEM with 26.9 percent of U.S. mobile subscribers (up 1.2 percentage points). Apple ranked second with 18.5 percent market share (up 1.4 percentage points), followed by LG with 17.5 percent share, Motorola with 10.4 percent and HTC with 5.9 percent. (more…)
Third-party selling on Amazon grew more than 40 percent year-over-year during the holiday season
SEATTLE--(BUSINESS WIRE)–Jan. 2, 2013– Amazon.com, Inc. today announced that 2012 was a record-breaking holiday season for businesses selling on Amazon. The more than 2 million third-party sellers worldwide on Amazon experienced record holiday growth: unit growth solely from sellers in the U.S. increased more than 40 percent year-over-year. For the year, sellers on Amazon sold hundreds of millions of units worth tens of billions of dollars worldwide.
“We value the breadth and depth of selection that businesses selling on Amazon offer our more than 188 million active customers worldwide,” said Peter Faricy, VP for Amazon Marketplace. “The entire Amazon Seller organization is focused on helping third-party businesses succeed and grow on Amazon. We do this by creating a dynamic marketplace platform that helps every seller deliver the best possible selection, service and prices to all Amazon customers.” (more…)
COLUMBUS, Ohio – A new study of the batteries commonly used in hybrid and electric-only cars has revealed an unexpected factor that could limit the performance of batteries currently on the road.
Researchers led by Ohio State University engineers examined used car batteries and discovered that over time lithium accumulates beyond the battery electrodes – in the “current collector,” a sheet of copper which facilitates electron transfer between the electrodes and the car’s electrical system. (more…)
MeRAM is up to 1,000 times more energy-efficient than current technologies
By using electric voltage instead of a flowing electric current, researchers from UCLA’s Henry Samueli School of Engineering and Applied Science have made major improvements to an ultra-fast, high-capacity class of computer memory known as magnetoresistive random access memory, or MRAM.(more…)
