Category Archives: Technology

Brazilian Online Video Audience Reaches 43 Million Unique Viewers in December 2012

Analysis of Online Video in Brazil Shows Facebook as the Fastest Growing Top 10 Online Video Destination in Past Year

Sao Paulo, Brazil, February 6, 2013 – comScore , a leader in measuring the digital world, today released an analysis on online comScorevideo activities in Brazil based on insights from its comScore Video Metrix service. The study found that Google Sites is the largest online video destination in Brazil, while Facebook is the fastest growing among the top ten. The study also showed that Brazil is the seventh largest online video market worldwide with a viewing audience of 43 million people in December.

“Online video is an important part of the internet landscape in Brazil, reaching a large number of people in an engaging context that is attractive to marketers and advertisers,” said Alejandro Fosk, comScore senior vice president for Latin America. “comScore Video Metrix supports this growing market in Latin America by providing accurate and objective insights on online video viewing behavior that publishers, advertisers and agencies can rely on to make smarter digital investments.” (more…)

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IBM Forges New Routes to Market with Power and Storage Systems Tuned for Big Data and Cloud Computing

Johannesburg, South Africa – 05 Feb 2013: IBM today accelerated its strategy to make big data and cloud computing a reality for businesses of all sizes with new Power Systems and Storage Systems that provide deep insights into big data, simplify data storage in the cloud, and can reduce costs through consolidation.

The announcement was made today in Johannesburg, South Africa, where IBM convened over 100 CEOs, CIOs, government officials, and academics at a leadership forum to chart a course for future business opportunities across the continent. (more…)

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Most Successful Android Apps in 2012

Most people fall in love with Android apps instantly, the minute they start using them. There are plenty of applications available in Android Store. Here is a list of most powerful apps of Android.

AppGarden: It is a compatible container with plenty of helpful utilities. The helpful utilities include barcode scanner, conversion chart, password generator etc. You can even bookmark your most preferred utilities to access them quickly.

Swipe Beta: This app is available free of cost. Many people are familiar with Killer Keyboard of Swipe where you can swipe your fingers over few letters to form complete words. In addition, it also offers voice recognition and a four in one keyboard. (more…)

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Let Bing Show You the Love This Valentine’s Day

One in 10 people say February means the end for relationships gone bad — time to give Google the boot?

REDMOND, Wash. — Feb. 4, 2013 — Tired of being let down in love on Valentine’s Day? According to a recent survey from Bing and Impulse Research Corp., a surprising one in 10 people have ended a relationship on arguably the most romantic day of the year. This year Bing is challenging people to reconsider their search habit and break up with Google. You wouldn’t keep dating someone who isn’t trustworthy, so why use a search engine known for serving its interests over your own? In fact, a whopping 85 percent of people report that trustworthiness is the most important trait in a mate, beating out good in bed, sense of humor and wealth. (more…)

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comScore Study Highlights Digital Wallet Market Potential and Current Adoption Barriers

New Report “Digital Wallet Road Map 2013” Offers Data, Insights and Strategies for Overcoming Barriers on Awareness, Understanding of Benefits, Availability and Security Concerns

RESTON, VA, February 4, 2012 – comScore, Inc., a leader in measuring the digital world, today released the Digital Wallet Road comScoreMap 2013, a study which measures consumer awareness, perceptions and intent to use current digital wallet offerings. The study found that digital wallets, which store a virtual copy of the contents of a consumer’s physical wallet to facilitate online or offline retail transactions, only had awareness among 51 percent of U.S. consumers for wallets other than PayPal.

“Digital wallets represent an innovative technology that has not yet reached critical mass among consumers due to a variety of factors, including low awareness and a muddied understanding of their benefits,” said Andrea Jacobs, comScore Payments Practice Leader. “This study delves deeply into the mindset of consumers with respect to their potential use of digital wallets, in addition to helping size the market opportunity. The study also provides guidance on how digital wallet providers, marketers, developers and retailers can contribute to growing adoption of this technology.” (more…)

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How Social Media Can Help Grow Your Business

In today’s world, it’s simply not enough to advertise your business using radio and/or newspaper ads. Your online presence is as vital to the continued success of your business as local advertising. Using social media only strengthens your position both online and off.

Using social media as part of your marketing campaign can produce a great deal of interest in your business. As most social media sites are free to utilize, there is very little risk to yourself or the business. The impact social media can have is worth the time to invest in order to expand.

1. Interaction – Those who frequent social media websites such as Facebook, YouTube, and Pinterest are able to communicate with others they are following. This gives the consumer the feeling that he or she has a voice in your business. By interacting with those individuals, you are opening your business up to a clientele that feels your business cares about their input. (more…)

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Motion Control Keeps Electric Car’s Four Wheels—and Four Motors—on the Road

COLUMBUS, Ohio — It weighs half as much as a sports car, and turns on a dime—so its no surprise that the electric car being developed at Ohio State University needs an exceptional traction and motion control system to keep it on the road.

With four wheels that turn independently, each with its own built-in electric motor and set of batteries, the experimental car is the only one of its kind outside of commercial carmakers’ laboratories. (more…)

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