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Logo Color Affects Consumer Emotion Toward Brands, MU Study Finds

By Guest PostApril 20, 2014Economy, Technologyaltsteinzeit, brands, der fruehe mensch, espn, luca grandi, mcdonalds, nicholas conard, radioactive background, university of missouri, xenon1t

Study shows blue logos invoke feelings of reliability, red logos invoke expertise

COLUMBIA, Mo. – Many studies have shown that a company’s logo is one of the most important aspects of marketing and advertising a brand, or features that distinctly identifies a company’s product or service from its competitors. Now, a researcher at the University of Missouri has found that the specific colors used in a company’s logo have a significant impact on how that logo, and the brand as a whole, is viewed by consumers.

Jessica Ridgway, a doctoral student in the MU Department of Textile and Apparel Management, surveyed 184 adults using generic logos of different colors for fake companies that she created. She then asked participants to describe the emotions they felt toward the fake companies upon seeing each logo. Ridgway was able to identify key characteristics that each logo invoked, based on which colors were used. (more…)

Skypen, Wikis, Videos: Kasseler Kreativitätsforscher weist Weg zu „Digitaler Dividende“ an Schulen

By Guest PostApril 12, 2014Education, Technologyalissa kendall, alpine bumblebees, candace galen, internet, michael ruggenthaler, physik, quantennatur, soziale netzwerke, universitaet kassel, videos

Internet und Soziale Netzwerke bedrohen die Qualität des Schulunterrichts nicht – das digitale Zeitalter eröffnet den Lehrkräften vielmehr neue Möglichkeiten, mehr Kreativität und Lernfreude in die Klassenzimmer zu bringen. Wie, das zeigt der Kasseler Erziehungswissenschaftler und Kreativitätsforscher Prof. Dr. Olaf-Axel Burow in seinem neuen Buch.

Soziale Netzwerke wie Facebook, Twitter oder Skype sind so präsent wie nie zuvor, vor allem bei Schülern. Diesen Trend sollten ‚Schulen von morgen‘ auch für den Unterricht nutzen, rät Prof. Dr. Olaf-Axel Burow, Erziehungswissenschaftler und Kreativitätsforscher der Uni Kassel. „Schulen von morgen brauchen nicht vor den Möglichkeiten, die das Internet und neue Medien bieten, zurückschrecken“, betont Burow. Er nennt in seinem jetzt erschienen Buch „Digitale Dividende – ein pädagogisches Update für mehr Lernfreude und Kreativität in der Schule“konkrete Beispiele, wie ein Konzept „Pädagogik 3.0“ umgesetzt werden kann. Schülerinnen und Schüler könnten beispielsweise Wikis erstellen, internationale Klassenkonferenzen über Skype führen, Mathevideos auf soziale Netzwerke hochladen oder digitale Schülerzeitungen produzieren. (more…)

Going viral: How ‘social contagion’ begins and escalates

By Guest PostApril 12, 2014Technologyausgeglichene rivalitaet, cement manufacturing, consumer behavior, gaurav sant, going viral, Google, konkurrenz, magdalena balonis, marc hanewinkel, mathieu bauchy, multilingual youth, nicholas christakis, obamacare, wechselwirkung, yale university

Understanding the roots of a global, contagious spread of online information may help better predict political revolutions, consumer behavior, box office revenues, public policy debates, and even public health epidemics, a new study co-led by Yale University reveals. The model devised for this study, which identifies those roots and analyzes common patterns of dissemination on a global scale, even predicted the rise of “#Obamacare” as a global Twitter trend. The study appears in PLOS ONE.

Attempts to globally monitor the spread of online information have become increasingly difficult because of the explosive growth in the amount of information available and heightened concerns about personal privacy. To get a better understanding of social contagion, the team focused instead on smaller, local network structures, where messages are transmitted from individuals at the center and spread out rapidly to other individuals, who then retransmit them. (more…)

Privatheit – Wie viel ist davon noch übrig?

By Guest PostApril 10, 2014Politics, TechnologyAmazon, die praxis, e mail, edward snowden, elfriede kalcher sommersguter, Facebook, Google, julie olden, mutter, schimpansen, schimpansen kinder, soziale netzwerke, taj mathews, tracy ith, verlust

Datenschutz, Kontrollen und die Frage nach der Privatsphäre werden besonders seit den Abhörskandalen wieder stark diskutiert. Anne Siegetsleitner, Professorin für Praktische Philosophie, fragt sich, wie mit Privatheit persönlich und gesellschaftlich umgegangen werden soll, was noch gerettet werden kann oder ob in dieser Hinsicht schon alles verloren ist.

Vor allem im Zusammenhang mit neuen Informations- und Kommunikationstechnologien oder den brisanten Enthüllungen von Edward Snowden gerieten Fragen nach dem Umgang mit Privatheit in den Fokus der medialen Aufmerksamkeit. Besonders soziale Netzwerke wie Facebook, das etwa 1,26 Milliarden Mitglieder zählt, gerieten in das Kreuzfeuer der Datenschützer und Datenschützerinnen. Doch nicht nur in solchen Kommunikationskanälen geben Menschen Informationen über sich preis. Auch via E-Mail, in Suchmaschinen oder Diensten wie WhatsApp hinterlassen die Nutzerinnen und Nutzer ihre Spuren. Facebook gilt neben Google und Amazon als eine der großen Datenbanken im Internet – und diese Informationsspeicher polarisieren. (more…)

‘Melbourne Shuffle’ secures cloud data

By Guest PostMarch 31, 2014Technologyamazon web services, arxiv, brown university, cloud computing, cloud data, data access, dirty, elektroauto, eli upfal, encryption, eu projekt, pattern, verkehrsforscher, verkehrssystem

Encryption might not be enough for all that data stored in the cloud. An analysis of usage patterns — which files are accessed and when — can give away secrets as well. Computer scientists at Brown have developed an algorithm to sweep away those digital footprints. It’s a complicated series of dance-like moves they call the Melbourne Shuffle.

PROVIDENCE, R.I. [Brown University] — To keep data safe in the cloud, a group of computer scientists suggests doing the Melbourne Shuffle. (more…)

IBM Study: CMOs Fusing Internal and External Data to Drive Financial Success

By Guest PostMarch 17, 2014Technologycmos, digital pacesetters, external data, financial success, growth of data, ibm study, ibv, internal, john kennedy, social media

Interviews with Over 500 CMOs Show Data, Social Media Present Biggest Opportunities and Challenges

Armonk, N.Y. – 17 Mar 2014: According to a new IBM study, high-performing CMOs are integrating internal and external data to garner deep insights that, in turn, provide them with a much deeper understanding of their customers.

The study, entitled “Stepping up to the challenge: How CMOs can start to close the aspirational gap,” is based on findings from face-to-face conversations with more than 500 CMOs from 56 countries and 19 industries worldwide. Conducted by IBM’s Institute for Business Value (IBV), the study reveals that 94 percent of CMOs believe advanced analytics will play a significant role in helping them reach their goals. However, an increased number of CMOs say their organizations are underprepared to capitalize on the data explosion – 82 percent compared to 71 percent three years before. (more…)

IBM Study: CIOs Have a New Boss – Customers

By Guest PostMarch 13, 2014Technologybusiness strategy, business value, cio, critical trends, customers, data scientists, ibm study, ibv, macro economic changes, market factors, new boss, peter korsten, statistician, value

Study of more than 1,600 CIOs adds customer satisfaction to the tech executives’ performance review

ARMONK, N.Y. – 13 Mar 2014: With consumers engaging more directly with businesses through mobile and social media, more than 60 percent of CIOs will focus more heavily on improving the customer experience and getting closer to customers, according to a new report released by IBM.

The report, entitled “Moving from the Back Office to the Front Lines – CIO Insights from the Global C-suite Study” is based on face-to-face conversations with more than 1,600 CIOs from 70 countries and 20 industries worldwide. The research, conducted by IBM’s Institute for Business Value, reveals that customers drive CIOs to turn their focus to the front lines. (more…)

UCLA researchers create Google Glass app for instant medical diagnostic test results

By Guest PostMarch 8, 2014Technologyaydogan ozcan, bingen cortazar, breakthrough technology, diagnostic test results, google glass app, hiv, malaria, medical, mehmet turan, prostate cancer, rapid diagnostic tests, rdts, romain caire, steve feng, telemedicine, ucla researchers, ucla technology

A team of researchers from UCLA’s Henry Samueli School of Engineering and Applied Science has developed a Google Glass application and a server platform that allow users of the wearable, glasses-like computer to perform instant, wireless diagnostic testing for a variety of diseases and health conditions.

With the new UCLA technology, Google Glass wearers can use the device’s hands-free camera to capture pictures of rapid diagnostic tests (RDTs), small strips on which blood or fluid samples are placed and which change color to indicate the presence of HIV, malaria, prostate cancer or other conditions. Without relying on any additional devices, users can upload these images to a UCLA-designed server platform and receive accurate analyses — far more detailed than with the human eye — in as little as eight seconds. (more…)

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