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IBM Study: CMOs Fusing Internal and External Data to Drive Financial Success

By Guest PostMarch 17, 2014Technologycmos, digital pacesetters, external data, financial success, growth of data, ibm study, ibv, internal, john kennedy, social media

Interviews with Over 500 CMOs Show Data, Social Media Present Biggest Opportunities and Challenges

Armonk, N.Y. – 17 Mar 2014: According to a new IBM study, high-performing CMOs are integrating internal and external data to garner deep insights that, in turn, provide them with a much deeper understanding of their customers.

The study, entitled “Stepping up to the challenge: How CMOs can start to close the aspirational gap,” is based on findings from face-to-face conversations with more than 500 CMOs from 56 countries and 19 industries worldwide. Conducted by IBM’s Institute for Business Value (IBV), the study reveals that 94 percent of CMOs believe advanced analytics will play a significant role in helping them reach their goals. However, an increased number of CMOs say their organizations are underprepared to capitalize on the data explosion – 82 percent compared to 71 percent three years before. (more…)

UA Professor Uses Aerospace Materials to Build Endless Green Pipeline

By Guest PostSeptember 11, 2012Environment, Scienceaerospace industry, arizona, breakthrough, carbon fiber, civil engineering, company, concrete, cross section, eureka moment, fabric, factory, green pipe, hamid saadatmanesh, hawaii, industry, infinitpipe, internal, lightweight, manufacturing methodology, mo ehsani, navajo gallup, new mexico, panama, pipe, pipeline construction, plastic honeycomb, polymer, quakewrap, steel, supply project, underground pipe, university, water

Carbon fiber fabric and lightweight honeycomb materials, plus a mobile manufacturing platform, make infinite pipeline technology cheaper and greener while boosting local economies.

Mo Ehsani, professor emeritus of civil engineering at the University of Arizona, has designed a new, lightweight underground pipe he says could transform the pipeline construction industry.

Instead of conventional concrete or steel, Ehsani’s new pipe consists of a central layer of lightweight plastic honeycomb, similar to that used in the aerospace industry, sandwiched between layers of resin-saturated carbon fiber fabric. (more…)

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IBM Study: CMOs Fusing Internal and External Data to Drive Financial Success

UA Professor Uses Aerospace Materials to Build Endless Green Pipeline