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IBM Study: CMOs Fusing Internal and External Data to Drive Financial Success

Interviews with Over 500 CMOs Show Data, Social Media Present Biggest Opportunities and Challenges

Armonk, N.Y. – 17 Mar 2014: According to a new IBM study, high-performing CMOs are integrating internal and external data to garner deep insights that, in turn, provide them with a much deeper understanding of their customers.

The study, entitled “Stepping up to the challenge: How CMOs can start to close the aspirational gap,” is based on findings from face-to-face conversations with more than 500 CMOs from 56 countries and 19 industries worldwide. Conducted by IBM’s Institute for Business Value (IBV), the study reveals that 94 percent of CMOs believe advanced analytics will play a significant role in helping them reach their goals. However, an increased number of CMOs say their organizations are underprepared to capitalize on the data explosion – 82 percent compared to 71 percent three years before. (more…)

Commentary: Sergei Khrushchev – The Cuban Missile Crisis, 50 years later

By Guest PostOctober 18, 2012Politics13 day, 50th anniversary, air strike, american, american mythology, balance, berlin, brown, Cuba, cuban, cuban invasion, diplomatic lesson, enemy, europeans, ex comm, executive committee, iranian republic, john kennedy, middle east, missile base, missile crisis, nikita khrushchev, nuclear exchange, nuclear weapons, october, power, president, president castro, president kennedy, President Obama, psychological crisis, resolution, russian premier, russians, secret, sergei khrushchev, slavic language, southern america, soviet bloc, soviet union, tense time, united states, victory, weapon

October marks the 50th anniversary of of the 13-day Cuban Missile Crisis, when President John F. Kennedy discovered that the Soviet Union was building secret missile bases in Cuba. Forgoing the option of a Cuban invasion or air strikes, Kennedy asked Russian Premier Nikita S. Khrushchev to remove all weapons from the island, and on Oct. 28, 1962, Khrushchev conceded, halting the standoff. Here, Khrushchev’s son, Sergei Khrushchev, visiting professor of Slavic languages at Brown, reflects on the diplomatic lessons.

The perspective of the crisis has changed over time and today the history of the crisis is more focused not on the confrontation, but on cooperation.

The Cuban Missile Crisis showed that two leaders decided not to shoot first, but to think and negotiate with each other. And today that is very unusual, because we think we can only negotiate with friends. Today, we impose unconditional surrender and nobody surrenders unconditionally until fully defeated. (more…)

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IBM Study: CMOs Fusing Internal and External Data to Drive Financial Success

Commentary: Sergei Khrushchev – The Cuban Missile Crisis, 50 years later