Tag Archives: radioactive background

New ultra-sensitive instrument aims to detect hints of elusive dark matter particles

There is five times more dark matter in the universe than “normal” matter—the atoms and molecules that make up the familiar world. Yet, it is still unknown what this dominant dark component actually is. On Nov. 11 an international collaboration of scientists inaugurated the new XENON1T instrument designed to search for dark matter with unprecedented sensitivity at the Gran Sasso Underground Laboratory in Italy. (more…)

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Logo Color Affects Consumer Emotion Toward Brands, MU Study Finds

Study shows blue logos invoke feelings of reliability, red logos invoke expertise

COLUMBIA, Mo. – Many studies have shown that a company’s logo is one of the most important aspects of marketing and advertising a brand, or features that distinctly identifies a company’s product or service from its competitors. Now, a researcher at the University of Missouri has found that the specific colors used in a company’s logo have a significant impact on how that logo, and the brand as a whole, is viewed by consumers.

Jessica Ridgway, a doctoral student in the MU Department of Textile and Apparel Management, surveyed 184 adults using generic logos of different colors for fake companies that she created. She then asked participants to describe the emotions they felt toward the fake companies upon seeing each logo. Ridgway was able to identify key characteristics that each logo invoked, based on which colors were used. (more…)

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