Author Archives: Guest Post

Geologists Correct a Rift in Africa

EAST LANSING, Mich. — The huge changes in the Earth’s crust that influenced human evolution are being redefined, according to research published today in Nature Geoscience.

The Great Rift Valley of East Africa – the birthplace of the human species – may have taken much longer to develop than previously believed.

“We now believe that the western portion of the rift formed about 25 million years ago, and is approximately as old as the eastern part, instead of much younger as other studies have maintained,” said Michael Gottfried, Michigan State University associate professor of geological sciences. “The significance is that the Rift Valley is the setting for the most crucial steps in primate and ultimately human evolution, and our study has major implications for the environmental and landscape changes that form the backdrop for that evolutionary story.” (more…)

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The Gene That Can Transform Mild Influenza in to a Life Threatening Disease

A genetic finding could help to explain why influenza becomes a life-threatening disease for some people, and yet has only a mild effect on others. Collaborative research led by scientists at UCL and the Wellcome Trust Sanger Institute found that people who carry a particular variant of the IFITM3 gene are significantly more likely to be hospitalised when they fall ill with influenza than those who carry other variants. (more…)

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comScore Releases Full Results of vCE™ Charter Study Involving 12 Leading U.S. Advertisers

Study Highlights Importance of ‘Viewable Impressions’ and Need for Holistic View of Ad Delivery for Marketers to Maximize Digital and Cross-Media Campaigns

RESTON, VA, March 26, 2012 – comScore, Inc., a leader in measuring the digital world, today released full study results from its U.S.-based vCE Charter Study involving online advertising campaigns for 12 premium national advertisers. The study found that, in many cases, a large portion of ad impressions are not delivered according to plan, and that the quality of ad delivery can vary greatly based on a variety of factors, including site, placement, creative and targeting strategy. (more…)

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Flock Talk: Bird Vocalization Research Could Improve Poultry Production, Lower Costs

Chickens can’t speak, but they can definitely make themselves heard. Most people who have visited a poultry farm will recall chicken vocalization – the technical term for clucking and squawking – as a memorable part of the experience. (more…)

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‘Bed-of-Nails’ Breast Implant Deters Cancer Cells

Researchers at Brown University have created an implant that appears to deter breast cancer cell regrowth. Made from a common federally approved polymer, the implant is the first to be modified at the nanoscale in a way that causes a reduction in the blood-vessel architecture that breast cancer tumors depend upon, while also attracting healthy breast cells. Results are published in Nanotechnology.

PROVIDENCE, R.I. [Brown University] — One in eight women in the United States will develop breast cancer. Of those, many will undergo surgery to remove the tumor and will require some kind of breast reconstruction afterward, often involving implants. Cancer is an elusive target, though, and malignant cells return for as many as one-fifth of women originally diagnosed, according to the American Cancer Society. (more…)

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Three New Independent Directors Appointed to Yahoo! Board

SUNNYVALE, Calif. — Yahoo! Inc., the premier digital media company, today announced that its Board appointed three new independent directors, effective April 5, 2012 : John D. Hayes, Executive Vice President and Chief Marketing Officer of American Express Company; Peter Liguori, former Chief Operating Officer of Discovery Communications, Inc. and former Chairman and President of Entertainment of Fox Broadcasting Network; and Thomas J. McInerney, the outgoing Chief Financial Officer of IAC/InterActiveCorp. (more…)

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