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March Multi-Screen Madness: Smartphones and Tablets Drive 20 Percent of Web Traffic for First Round Games of NCAA Tournament

By Guest PostMarch 23, 2012Technology2012, Comscore, comscore device essentials, debbie bradley, media format, mobile device, ncaa tournament, olympics, on the go, sports content, super bowl, tournament game, web usage

*Sports Category Traffic Jumps 79 Percent on First Day of Tournament, with Smartphone and Tablet Growth Outpacing the Average*

RESTON, VA, March 23, 2012 – comScore, Inc., a leader in measuring the digital world, today released the results of a study of web usage related to the 2012 NCAA Tournament based on data from comScore Device Essentials™. The study, which analyzed browser-based (i.e. non-app) page views to the Sports content category, showed that consumers dramatically increased their access of Sports content across all three primary screens for web access – computer, tablet and smartphone – as they tried to stay plugged into the first 32 games of the tournament in real-time. (more…)

Web Tool, Phone App Pinpoint Tsunami Dangers, Quick Getaway Routes

By Guest PostMarch 23, 2012Environment, Technologyalaska, android, cascadia subduction zone, flood, iTunes, jan newton, Japan, jonathan allan, magnitude, megathrust earthquake, mynanoos, oregon, oregon coasts, pacific northwest, phone application, quake, smartphone app, tohoku, tool, tribal oral histories, tsunami, tsunami inundation, tsunami warning center, tsunami warnings, tsunamievac n, Washington, west coast, zones

A new online portal and smartphone app lets Washington and Oregon residents enter the addresses of their homes, schools, workplaces or kids’ day care centers to check if they’re in harm’s way should a tsunami hit.

Materials available via the tool or phone application can be used to map out evacuation routes for you, your family, employees or students so everyone is ready when danger arises. There’s a way to create a free account so users can map and save multiple locations and evacuation routes in one place. (more…)

‘Runner’s High’ Played a Role in Human Evolution

By Guest PostMarch 23, 2012Scienceadam foster, aerobic activity, aerobic exercise, alexandre seillier, andrea giuffrida, anthropologist, athletes, cannabis, david raichlen, dog, endocannabinoids, gregory gerdeman, human, neurotransmitters, obesity, reward centers, runner, university of texas

Aerobic exercise triggers a reward system in the body of long-distance running creatures like humans and dogs, but not ferrets, a study led by UA anthropologist David Raichlen suggests.

In the last century, something unexpected happened: Humans became sedentary. We traded in our active lifestyles for a more immobile existence.

But these were not the conditions under which we evolved – our hunter-gatherer predecessors were long-distance endurance athletes. (more…)

Recovery Continues for U.S. Economy, Adding 5 Million Jobs

By Guest PostMarch 23, 2012Economyamerican economy, core inflation, government purchase, housing prices, job growth, michigan economists

ANN ARBOR, Mich.— America’s economy will continue its recovery this year and next as it adds nearly 5 million jobs and unemployment falls below 8 percent, say University of Michigan economists. (more…)

Helping Women Faculty Navigate ‘Career Pressure Points’

By Guest PostMarch 23, 2012Scienceethical integrity, gender matters, intellectual risk, side step mentoring, transparency in salary, woman in science

As a professor of astronomy and physics, Priyamvada Natarajan doesn’t balk at taking risks. She has modeled the upper limits of “monster” black holes and analyzed the consistency of dark matter. As a theorist, she notes, intellectual risk is par for the course. (more…)

New Technique Lets Scientists Peer Within Nanoparticles, See Atomic Structure in 3-D

By Guest PostMarch 23, 2012Scienceatomic structure, atoms in nanoparticles, gold nanoparticle, nanomaterials, nanoparticles, three dimensions

UCLA researchers are now able to peer deep within the world’s tiniest structures to create three-dimensional images of individual atoms and their positions. Their research, published March 22 in the journal Nature, presents a new method for directly measuring the atomic structure of nanomaterials. (more…)

Sediment Sleuthing

By Guest PostMarch 23, 2012Environmentcoastal waterways, mud particles, radioactive iodine, radioactive medicine, radioactivity, trace amounts

Radioactive medicine being tracked through rivers

A University of Delaware oceanographer has stumbled upon an unusual aid for studying local waterways: radioactive iodine. Trace amounts of the contaminant, which is used in medical treatments, are entering waterways via wastewater treatment systems and providing a new way to track where and how substances travel through rivers to the ocean. (more…)

Number of European Smartphone Users Accessing News Surges 74 Percent Over Past Year

By Guest PostMarch 22, 2012Technologybenchmark data, Comscore, eu5, european markets, france, Germany, hesham al jehani, intelligent online, italy, mobile, mobile industry, mobile news, secondary device, small screen, smartphone, spain, spanish smartphone, united kingdom

*Nearly Half of UK Smartphone Users Access News At Least Once Each Month*

LONDON, UK, 22 March 2012 – comScore, Inc., a leader in measuring the digital world, today released an overview of mobile news access across the five leading European markets (France, Germany, Italy, Spain and the United Kingdom) using the comScore MobiLens service. The study showed that nearly 37 percent of smartphone users in EU5 reported accessing news sites via an app or browser in January 2012, showing an increase of 74 percent over the past year. For EU5 smartphone users who accessed news sites on a near-daily basis, the growth rate was even stronger at 82 percent. The UK showed the highest penetration with nearly half (46.8 percent) of smartphone users reporting having accessed news sites at least once in the past month. (more…)

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