Study Highlights Importance of ‘Viewable Impressions’ and Need for Holistic View of Ad Delivery for Marketers to Maximize Digital and Cross-Media Campaigns
RESTON, VA, March 26, 2012 – comScore, Inc., a leader in measuring the digital world, today released full study results from its U.S.-based vCE Charter Study involving online advertising campaigns for 12 premium national advertisers. The study found that, in many cases, a large portion of ad impressions are not delivered according to plan, and that the quality of ad delivery can vary greatly based on a variety of factors, including site, placement, creative and targeting strategy. (more…)
Chickens can’t speak, but they can definitely make themselves heard. Most people who have visited a poultry farm will recall chicken vocalization – the technical term for clucking and squawking – as a memorable part of the experience.(more…)
Researchers at Brown University have created an implant that appears to deter breast cancer cell regrowth. Made from a common federally approved polymer, the implant is the first to be modified at the nanoscale in a way that causes a reduction in the blood-vessel architecture that breast cancer tumors depend upon, while also attracting healthy breast cells. Results are published in Nanotechnology.
PROVIDENCE, R.I. [Brown University] — One in eight women in the United States will develop breast cancer. Of those, many will undergo surgery to remove the tumor and will require some kind of breast reconstruction afterward, often involving implants. Cancer is an elusive target, though, and malignant cells return for as many as one-fifth of women originally diagnosed, according to the American Cancer Society. (more…)
SUNNYVALE, Calif. — Yahoo! Inc., the premier digital media company, today announced that its Board appointed three new independent directors, effective April 5, 2012 : John D. Hayes, Executive Vice President and Chief Marketing Officer of American Express Company; Peter Liguori, former Chief Operating Officer of Discovery Communications, Inc. and former Chairman and President of Entertainment of Fox Broadcasting Network; and Thomas J. McInerney, the outgoing Chief Financial Officer of IAC/InterActiveCorp.
“Each of these individuals impressed the search committee with their demonstrable records of significant accomplishment at the highest levels of media, advertising and marketing, finance, including corporate finance and restructuring, and further insight into customers’ perspectives. Together, they bring a powerful mix of exactly the right ingredients to fuel Yahoo!’s forward momentum. Having thoroughly reviewed a broad range of highly qualified candidates and sought input from a number of major shareholders, the Committee enthusiastically recommended to the full Board the appointment of these three excellent directors,” said Patti Hart, chairman of the Board’s Nominating and Corporate Governance Committee, which conducted the search process. (more…)
An odd, previously unseen landform could provide a window into the geological history of Mars, according to new research by University of Washington geologists.(more…)
COLUMBUS, Ohio – A new national study suggests that adults who receive an inheritance save only about half of what they receive, while spending, donating or losing the rest.(more…)
Former CIA officer talks about espionage in the digital age
America’s favorite spy movies often employ futuristic gadgets and high-tech devices to wow viewers, but according to a former officer in the CIA, technology may have some burdening effects on espionage.(more…)
ANN ARBOR, Mich.—YouTube campaign videos are more positive than ads aired on television, a new University of Michigan study shows.
YouTube videos are more positive because they are narrowly targeted to the highly informed, high motivated, usually supportive people who view a candidate’s online video, said Rob Salmond, the study’s author and assistant professor of political science. (more…)
U.S.-based vCE Charter Study involving online advertising campaigns for 12 premium national advertisers. The study found that, in many cases, a large portion of ad impressions are not delivered according to plan, and that the quality of ad delivery can vary greatly based on a variety of factors, including site, placement, creative and targeting strategy. (more…)