Author Archives: Guest Post

Tiny Reader Makes Fast, Cheap DNA Sequencing Feasible

Researchers have devised a nanoscale sensor to electronically read the sequence of a single DNA molecule, a technique that is fast and inexpensive and could make DNA sequencing widely available.

The technique could lead to affordable personalized medicine, potentially revealing predispositions for afflictions such as cancer, diabetes or addiction. (more…)

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U of T Discovery Holds Promise of Cheaper, Greener Drugs

Chemistry team discovers new catalyst

A chemistry team at the University of Toronto has discovered environmentally-friendly iron-based nanoparticle catalysts that work as well as the expensive, toxic, metal-based catalysts that are currently in wide use by the drug, fragrance and food industry. (more…)

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comScore Study Finds Professionally-Produced Video Content And User-Generated Product Videos Exhibit Strong Synergy in Driving Sales Effectiveness

*Study Conducted with EXPO Shows Persuasive Elements of User-Generated Product Videos Lift Brand Affinity When Used in Tandem with Professionally-Produced Content*

NEW YORK, NY and RESTON, VA, March 28, 2012 – comScore, Inc., a leader in measuring the digital world, and EXPO, the first consumer network focused on creating and distributing high impact product videos to drive engagement and conversion, today released the results of a study on the synergy of professionally-produced video content and user-generated product videos in marketing campaigns. The study evaluated an actual campaign that included a combination of a professionally-produced “how to” video and a user-generated product video that was created and submitted by an actual product user. The results of the study indicate that professionally-produced video content and user-generated product videos are highly synergistic, driving higher levels of sales effectiveness when used in tandem. (more…)

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Protein ‘Jailbreak’ Helps Cancer Cells Live

Researchers at Brown University and Hasbro Children’s Hospital have traced the molecular interactions that allow the protein survivin to escape the nucleus of a breast cancer cell and prolong the cell’s life. The study may help in the development of better therapies and prognostics

PROVIDENCE, R.I. [Brown University] — If the fight against breast cancer were a criminal investigation, then the proteins survivin, HDAC6, CBP, and CRM1 would be among the shadier figures. In that vein, a study to be published in the March 30 Journal of Biological Chemistry is the police report that reveals a key moment for keeping cancer cells alive: survivin’s jailbreak from the nucleus, aided and abetted by the other proteins. The research highlights that a protein’s location in a cell affects its impact on disease, and offers clear new leads for the investigation. (more…)

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Homeland Defense: Novel Radiation Surveillance Technology Could Help Thwart Nuclear Terrorism

Among terrorism scenarios that raise the most concern are attacks involving nuclear devices or materials. For that reason, technology that can effectively detect smuggled radioactive materials is considered vital to U.S. security. (more…)

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Constantine Gatsonis: Better Triage for Chest Pains

In a study in The New England Journal of Medicine, authors including biostatisticians from Brown report that coronary computed tomographic angiography (CCTA) is a safe way to screen patients coming to the ER with chest pains who are not at high risk for acute coronary syndrome. Patients who got CCTA and tested negative were more likely to be discharged home and spend less time at the hospital.

Coronary computed tomographic angiography (CCTA), a technology for diagnostic imaging of the heart, is a safe way to assess whether patients whose risk of heart attack is not high need to be hospitalized when they arrive at the emergency room complaining of chest pains. Brown biostatisticians led by Constantine Gatsonis are part of a team of researchers who report that finding in The New England Journal of Medicine and at the American College of Cardiology Conference March 26. (more…)

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Saluting YouTube

Professor creates mini-musical celebrating video website

Joyce Hill Stoner, the Edward F. and Elizabeth Goodman Rosenberg Professor of Material Culture in the University of Delaware’s Department of Art Conservation, is an internationally respected scholar and paintings conservator who has a flair for showmanship as well.

Her latest entertainment production, an eight-minute musical in which the state of Delaware salutes YouTube, now is posted on that site for the world to see. Live for just a couple of days, the video already has attracted thousands of viewers. (more…)

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