Author Archives: Guest Post

Study Shows That, In Restaurants, Race Matters

A new study from North Carolina State University shows that more than one-third of restaurant servers discriminate against African-American customers.

“Many people believe that race is no longer a significant issue in the United States,” says Sarah Rusche, a Ph.D. candidate in sociology at NC State and co-author of a paper describing the study. “But the fact that a third of servers admit to varying their quality of service based on customers’ race, often giving African-Americans inferior service, shows that race continues to be an issue in our society.” (more…)

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Playing the Odds to Your Favor

UA student Jason Xu has been recognized by the College of Science for his undergraduate research.

Wuhan, China and Tucson, Ariz.: These cities are thousands of miles apart, but they have one commonality – University of Arizona student Jason Xu.

A Chinese native and mathematics senior in the Honors College, Xu was selected as the recipient of this year’s Excellence in Undergraduate Research award by the UA College of Science at its Galileo Circle reception event.

The award “is a huge honor and means a lot to me. I feel really good to be representing the math department,” Xu said. (more…)

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Inspired by Insects

For treatment of vocal fold disorders, UD researchers look to insect protein

A one-inch long grasshopper can leap a distance of about 20 inches. Cicadas can produce sound at about the same frequency as radio waves. Fleas measuring only millimeters can jump an astonishing 100 times their height in microseconds. How do they do it? They make use of a naturally occurring protein called resilin.

Resilin is a protein in the composite structures found in the leg and wing joints, and sound producing organs of insects. Highly elastic, it responds to exceptionally high rates of speed and demonstrates unmatched resilience after being stretched or deformed. (more…)

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On-the-job Deaths Hold Steady; Number of Burn Injuries Underreported

EAST LANSING, Mich. — The rate of workplace deaths in Michigan remained steady in 2011, as 141 workers died on the job compared with 145 in 2010, according to an annual report from Michigan State University.

The construction industry had the most deaths at 24, while the agriculture industry had the second most at 22, according to the Michigan Fatality Assessment and Control Evaluation program, or MIFACE. (more…)

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Software You Can Eat: College Students Build Tool to Feed the Hungry

A team of Arizona State University Students won the U.S. Imagine Cup’s Software Design category with a program that takes uneaten restaurant and catered event meals and reroutes it to nearby families that would otherwise go without

REDMOND, Wash. — A team of students from Arizona State University aims to use Microsoft technology to get uneaten meals from restaurants and catered events to nearby families who would otherwise go hungry. (more…)

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For Display Ads, Being Seen Matters More than Being Clicked

New Research from Pretarget and comScore Suggests that Buyer Conversion is More Highly Correlated with Ad Viewability and Hover than with Clicks or Gross Impressions

SAN FRANCISCO and RESTON, VA, April 24, 2012 – comScore, Inc., a leader in measuring the digital world, and Pretarget, the intent targeting company, today released results of an online advertising study which found that ad viewability and hover time are more strongly correlated with conversions (defined as purchases and requests for information) than clicks or total impressions.

“Your ad being seen matters more than your ad being clicked – if you have a back-end conversion metric,” said Pretarget Founder Keith Pieper. “After all, what good is an ad that can’t be seen? It’s intuitive that an ad must be seen to make an impact, and it’s even more intuitive than someone hovering and engaging with an ad might convert, even absent a click.” (more…)

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Julie Hunter and the Beat of A Different Drum

Cultural taboos have long kept Ghanaian women away from drumming. But two significant political movements began to break down those barriers in the last 60 years, bringing women into the musical fold. It is that shift — and its political, social, and cultural implications — that Julie Hunter studied to earn her Ph.D. this spring.

Drumming has always been an important part of Ghanaian culture. Long a genre reserved for ceremonial occasions, drumming became increasingly secularized after the Gold Coast claimed independence in 1957. That postcolonial period, followed by a national women’s movement in the 1980s made the culture ripe for political and social change. In this climate, drumming, once strictly reserved for men, has been adopted by women, marking a significant shift in gender roles within Ghanaian culture. It is this shift that Julie Hunter studied to write her thesis, “The Rise of Women’s Drumming in Africa: Performing Gender and Transforming Community in Southeastern Ghana.” Hunter will earn her Ph.D. in ethnomusicology this spring. (more…)

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