Author Archives: Guest Post

Yahoo! Goes Beyond Gold with Global Programming Coverage of Summer Olympics

Olympians Shannon Miller, Dan O’Brien and Summer Sanders Join Editorial Team as Analysts

SUNNYVALE, Calif. — Yahoo!, the premier digital media company, today announced its Summer Games programming efforts bringing Yahoo!’s over 700 million global users closer to the events than ever before, in dozens of languages and regions, across multiple screens and digital platforms. Yahoo!’s coverage will include original video programs, breaking news, expert analysis from Gold Medal Olympians Dan O’Brien (Track and Field), Summer Sanders (Olympics), Shannon Miller (Gymnastics), and the award-winning team of writers from Yahoo! Sports, as well as social integration programs, and for the first time Yahoo! will reveal its “Memorable Moments” editorial series to build excitement for the Games. (more…)

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Brand Loyalty Increases When Other Customers Look, Act Like Us

EAST LANSING, Mich. — The more other customers look and act like us, the more likely we are to stay loyal to a particular store or product, according to a groundbreaking study co-authored by a Michigan State University marketing expert.

Surprisingly, the presence and behavior of other customers is just as important to brand loyalty as customer service, said Clay Voorhees. As a real-world example, he noted the fact that Abercrombie & Fitch offered to pay troublemaking cast members of the MTV reality show “The Jersey Shore” to stop wearing its clothes. (more…)

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UA Researchers Hunt Bomb-Eating Bugs

UA researchers are investigating bacterial eating habits as part of a $1 million study to determine the environmental fate of newly developed munitions

University of Arizona researchers are studying the environmental effects of insensitive munitions compounds, or IMCs, which are new, more stable explosives that won’t detonate in response to heat or shock. (more…)

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Golden Potential for Gold Thin Films

Berkeley Lab Researchers Direct the Self-Assembly of Gold Nanoparticles into Device-Ready Thin films

Scientists with the Lawrence Berkeley National Laboratory (Berkeley Lab) and the University of California (UC) Berkeley have directed the first self-assembly of nanoparticles into device-ready materials. Through a relatively easy and inexpensive technique based on blending nanoparticles with block co-polymer supramolecules, the researchers produced multiple-layers of thin films from highly ordered one-, two- and three-dimensional arrays of gold nanoparticles. Thin films such as these have potential applications for a wide range of fields, including computer memory storage, energy harvesting, energy storage, remote-sensing, catalysis, light management and the emerging new field of plasmonics.

“We’ve demonstrated a simple yet versatile supramolecular approach to control the 3-D spatial organization of nanoparticles with single particle precision over macroscopic distances in thin films,” says polymer scientist Ting Xu, who led this research. “While the thin gold films we made were wafer-sized, the technique can easily produce much larger films, and it can be used on nanoparticles of many other materials besides gold.” (more…)

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Did Bone Ease Acid for Early Land Crawlers?

In a new paper in the Proceedings of the Royal Society B, scientists propose that the bony structures in the skin of many early four-legged creatures might have been there to relieve acid buildup in bodily fluids. Analysis of their anatomy suggests that as they ventured out of water, the animals would have had trouble getting rid of enough CO2 to prevent acid buildup

PROVIDENCE, R.I. [Brown University] — Here’s an anatomical packing list for making that historic trip from water to land circa 370 million years ago: Lungs? Check. Legs? Check. Patches of highly vascular bone in the skin? In a new paper, scientists propose why many of the earliest four-legged creatures that dared breathe on land carried bony skin features. (more…)

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