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Tablet Competition Heats Up: Kindle Fire Captures more than Half of Android Tablet Market

By Guest PostApril 26, 2012Technologyacer picasso, amazon kindle, android tablet, apple ipad, california, Comscore, content, dell streak, device essentials product, digital device, florida, galaxy tab, illinois, internet traffic pattern, kindle fire, market, motorola xoom, non wifi traffic, serge matta, smartphone, tablets, texas, toshiba at100, udm data, us market, usage, verizon, web page

10″ Tablets Have 39 Percent Higher Content Consumption Rate than 7″ Tablets

comScore Device Essentials™ Introduces Unique Device and Local Market Reporting to Cross-Device Digital Traffic Measurement

RESTON, VA, April 26, 2012 – comScore, Inc., a leader in measuring the digital world, today announced the next generation of its Device Essentials™ service, offering new insight into global digital device usage. Based on comScore’s global Unified Digital Measurement (UDM) data, which utilizes census-level information from tagged web page content, Device Essentials includes reporting of brand and operating system for digital device and Internet traffic patterns (i.e. page views) from computers, smartphones, tablets, music, players, e-readers and gaming devices.

“comScore is excited to introduce our next generation Device Essentials product, which provides new insight into digital device usage and detailed reporting of traffic patterns within local markets,” said Serge Matta, comScore president of mobile & operator solutions. “These new insights are invaluable to all stakeholders in the mobile ecosystem as they seek to provide valuable services and optimize the mobile media experience for their customers.” (more…)

My Fair Physicist? Feminine Math, Science Role Models Do Not Motivate Girls

By Guest PostApril 26, 2012General, Sciencedenise sekaquaptewa, diana betz, engineering, excel, feminine qualities, field, jared wadley, mathematic, role model, Science, stem, stereotype, Technology, unfeminine, university of michigan, women

ANN ARBOR, Mich.— Women who excel in male-dominated science, technology, engineering and mathematic fields are often unjustly stereotyped as unfeminine.

However, if women are perceived as having feminine qualities, their success may actually decrease interest in these fields (usually referred to as “STEM”), particularly among young girls, according to a new University of Michigan study. (more…)

Ageing Population Could Boost Economy

By Guest PostApril 26, 2012Economyageing population, economic problems, life expectancy

Older people are a benefit, rather than a burden, to the economy and society according to a new report from the UCL School of Pharmacy. (more…)

Which Ads Are Winners? Your Brain Knows Better Than You Do

By Guest PostApril 26, 2012Scienceadvertisements, advertising campaigns, advertising dollars, advertising industry, anti smoking advertisements, brain data, persuasive advertising

Study on smokers’ brains may mark dawn of a new age in advertising

Advertisers and public health officials may be able to access hidden wisdom in the brain to more effectively sell their products and promote health and safety, UCLA neuroscientists report in the first study to use brain data to predict how large populations will respond to advertisements. (more…)

IBM Advances Big Data Analytics with Acquisition of Vivisimo

By Guest PostApril 25, 2012Technologyairbus, analyze, apache hadoop, arvind Krishna, big data, big data technology, cloudera, data, defense intelligence agency, ibm, ibm analytics, john kealey, navigation software, Pennsylvania, petabytes, pittsburgh, quintillion bytes, us air force, velocity, vivisimo, volume

Armonk, N.Y. – 25 Apr 2012: IBM today announced a definitive agreement to acquire Vivisimo, a leading provider of federated discovery and navigation software that helps organizations access and analyze big data across the enterprise. Vivisimo is a privately held company based in Pittsburgh, Pennsylvania. Financial terms were not disclosed.

Vivisimo software excels in capturing and delivering quality information across the broadest range of data sources, no matter what format it is, or where it resides. The software automates the discovery of data and helps employees navigate it with a single view across the enterprise, providing valuable insights that drive better decision-making for solving all operational challenges. (more…)

Not Your Parents’ Chem Labs

By Guest PostApril 25, 2012Educationacetone, anti-inflammatory, balance, benzene, borneol, carbon dioxide, carbon trachloride, catalyst, chalcone, chemical industry, chemistry, cloves, cookbook chemistry, cylindrical container, deane morrison, density, environmental problem, extract, fluid, general chemistry labs, graduated cylinder, grams per milliliter, greener, hazardous, industry, inorganic chemistry, james wollack, jane wissinger, josh jansen, lindsay nevalainen, liquid, marc hillmyer, michelle driessen, molecule, oil, organic chem, organic molecule, plastic, renewable resources, scale, sodium bromide, solution, solvent, university of minnesota, volume

‘Greener’ and more engaging experiments draw students in

As a college student, Michelle Driessen had an all-too-typical experience.

“I hated general chemistry,” she says. “I thought it was terribly boring.”

She had plenty of company. Experiments were all laid out in advance, and the goal seemed to be to get to a predetermined result without blowing up the glassware.

In the old days, “very few students appreciated the point of most general chemistry labs,” adds Driessen. “With cookbook chemistry, you couldn’t have anything go wrong or deviate [from what’s supposed to happen], but I find those things to be the most interesting part of science.” (more…)

Guidelines for Prostate Screening Widely Ignored, Study Finds

By Guest PostApril 25, 2012Healthberkshire hathaway, blood test, cancer specific mortality, ceo, controversial decision, data, dezheng huo, diagnosis, jim hu, john easton, los angeles, michael drazer, nhis, prostate cancer, prostate specific antigen, psa, psa screening, recommendation, sandip prasad, scott eggener, treatment, university of california, university of chicago, warren buffett

2008 recommendations from federal task force had no impact

New research confirms that the controversial decision by Warren Buffett – the 81-year-old CEO of Berkshire Hathaway – to undergo a blood test screening for prostate cancer despite his age is hardly unusual. Despite recommendations in 2008 from the United States Preventive Services Task Force against testing for prostate cancer in men aged 75 years or older, almost half of men in that age group continue to get screening tests.

In 2005, before the recommendations were released, 43 percent of men age 75 and above elected to take the prostate-specific antigen (PSA) test. In August 2008, the Task Force stated it “recommends against the service,” arguing “there is moderate or high certainty the service has no net benefit or that the harms outweigh the benefits.” (more…)

NASA Tests GPS Monitoring System for Big U.S. Quakes

By Guest PostApril 25, 2012Environment2004 sumatra quake, california, craig dobson, earthquake, frank webb, geoffrey blewitt, gps, gps data, hazard monitoring, la jolla, location, magnitude, NASA, natural hazard, oregon, pacific, readi, reno, ring of fire, seismological instrument, space based technology, timothy melbourne, tsunami warning, university of nevada, usgs, Washington, western united states, yehuda bock

PASADENA, Calif. – The space-based technology that lets GPS-equipped motorists constantly update their precise location will undergo a major test of its ability to rapidly pinpoint the location and magnitude of strong earthquakes across the western United States. Results from the new Real-time Earthquake Analysis for Disaster (READI) Mitigation Network soon could be used to assist prompt disaster response and more accurate tsunami warnings.

The new research network builds on decades of technology development supported by the National Science Foundation, the Department of Defense, NASA and the U.S. Geological Survey (USGS). The network uses real-time GPS measurements from nearly 500 stations throughout California, Oregon and Washington. When a large earthquake is detected, GPS data are used to automatically calculate its vital characteristics, including location, magnitude and details about the fault rupture. (more…)

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