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iPad Defies Skeptics, User Satisfaction Still Increasing, MU Survey Finds

By Guest PostJuly 11, 2011Technologyapple, ipad owners, ipad tablet, ipad users, journalism, laptop computers, mobile devices, own tablets, real world experiments, reynolds journalism institute, roger fidler, university of missouri, user satisfaction

COLUMBIA, Mo. – Since its launch in April last year, Apple’s iPad tablet has defied skeptics and set a high bar for manufacturers that are now introducing their own tablets. An internationally recognized authority on media tablets and e-readers from the University of Missouri, has found that iPad owners are reporting exceptionally high levels of satisfaction and that user satisfaction appears to be increasing the longer they use the device.

Roger Fidler, program director for digital publishing at the Reynolds Journalism Institute at the University of Missouri, has been conducting surveys of iPad users since last fall to gain insights into how iPad owners use the devices in their daily lives and how the iPad may influence journalism and news consumption. Fidler says he is surprised by the high levels of user satisfaction. (more…)

comScore Reports May 2011 U.S. Mobile Subscriber Market Share

By Guest PostJuly 5, 2011Technologyapple, Comscore, google android, mobile phone industry, mobilens data, motorola, oem, Samsung, smartphone, top handset manufacturer

*Smartphones Reach Key Milestone; Now Owned by 1 in 3 Americans*

RESTON, VA, July 5, 2011 – comScore, Inc., a leader in measuring the digital world, today released data from the comScore MobiLens service, reporting key trends in the U.S. mobile phone industry during the three month average period ending May 2011. The study surveyed more than 30,000 U.S. mobile subscribers and found Samsung to be the top handset manufacturer overall with 24.8 percent market share. Google Android led among smartphone platforms with 38.1 percent market share.

OEM Market Share

For the three month average period ending in May, 234 million Americans ages 13 and older used mobile devices. Device manufacturer Samsung ranked as the top OEM with 24.8 percent of U.S. mobile subscribers, followed by LG with 21.1 percent share and Motorola with 15.1 percent share. Apple strengthened its position at #4 with 8.7 percent share of mobile subscribers (up 1.2 percentage points), while RIM rounded out the top five with 8.1 percent share. (more…)

Google Android Leads Acceleration in Smartphone Adoption in Japan

By Guest PostJune 30, 2011Technologyandroid devices, apple, apple iphones, canada, Comscore, comscore japan, comscore mobilens, daizo nishitani, european mobile media landscapes, google android, Japan, japan kk, Microsoft, mobile usage in japan, regza, smartphones, sony ericsson, toshiba, xperia

*iPhones Still Account for 3 of Top 5 Smartphone Models*

*comScore Releases Latest Mobile Industry Insights from its MobiLens Product*

Tokyo, Japan, June 30, 2011 – comScore Japan KK, a wholly owned subsidiary of comScore, Inc., a leader in measuring the digital world, today released the latest insights into mobile usage in Japan from its comScore MobiLens product. The report found that Google Android led as the top smartphone platform in March 2011 with 4.6 million users, more than doubling its subscriber base from December 2010. Apple ranked second with 3.9 million mobile subscribers in Japan. (more…)

comScore Reports April 2011 U.S. Mobile Subscriber Market Share

By Guest PostJune 3, 2011Technologyapple, Comscore, comscore mobilens, google android, Microsoft, mobile phone, mobile subscribers, mobilens data, motorola, rim, Samsung, smartphone, us mobile phone industry

*Apple Assumes #2 Spot among Smartphone Platforms*

RESTON, VA, June 3, 2011 – comScore, Inc., a leader in measuring the digital world, today released data from the comScore MobiLens service, reporting key trends in the U.S. mobile phone industry during the three month average period ending April 2011. The study surveyed more than 30,000 U.S. mobile subscribers and found Samsung to be the top handset manufacturer overall with 24.5 percent market share. Google Android led among smartphone platforms with 36.4 percent market share. (more…)

Europe Sees 40 Percent Growth in Mobile Banking Through Smartphones

By Guest PostMay 27, 2011Technologyapple, benchmark data, Comscore, comscore europe, european markets, france, Germany, google android, italy, jeremy copp, mobile bankers in eu5, mobile banking in europe, mobile users, smartphone users, spain, uk

*Males Nearly Twice as Likely as Females to Use Mobile Banking*

LONDON, UK, May 27, 2011 – comScore, Inc., a leader in measuring the digital world, today released data from the comScore MobiLens service which showed that 20 million mobile users across the five leading European markets (UK, France, Spain, Germany and Italy), representing 8.5 percent of mobile subscribers in these markets, accessed their bank account via a mobile phone in March 2011. Since August 2010, the first month this activity has been measured in MobiLens, there has been a 15.4 percent rise in mobile bankers which has been largely driven by smartphone users who accounted for 70 percent of the mobile banking market in March 2011. Among Smartphone owners the number of banking users has risen by 40 percent since August 2010. (more…)

Nearly 1 in 5 Smartphone Owners Access Check-In Services Via their Mobile Device

By Guest PostMay 12, 2011Technologyandroid, apple, check in services, Comscore, comscore mobilens, facebook places, foursquare, gowalla, iPhone, mark donovan, Microsoft, mobile population, mobile social networking, palm, rim, smartphone population, smartphone user, symbian

*70 Percent of Mobile Users “Checking-In” from an Android or Apple Phone*

*Check-In Service Users Demonstrate Strong Propensity for Mobile Media Usage*

RESTON, VA, May 12, 2011 – comScore, Inc., a leader in measuring the digital world, today released the results from a study of mobile social networking check-in service users based on data from its comScore MobiLens service. The study found that 16.7 million U.S. mobile subscribers used location-based “check-in” services on their phones in March 2011, representing 7.1 percent of the entire mobile population. 12.7 million check-in users did so on a smartphone, representing 17.6 percent of the smartphone population. The study also found that check-in service users showed a high propensity for mobile media usage, including accessing retail sites and shopping guides, and displayed other characteristics of early adopters, including a stronger likelihood of owning a tablet device and accessing tech news, when compared to the average smartphone user. (more…)

University Academic Lifts Lid on Iphone Tracking

By Guest PostApril 23, 2011Technologyalasdair allan, apple, cell tower triangulation, ios 4, ipads, iphones, operating system, pete warden, university of exeter

A University of Exeter researcher has revealed how he discovered Apple iPhones and iPads are tracking every movement of their owners and storing it in a file on the device.

Dr Alasdair Allan, a Senior Research Fellow in the Astrophysics department, came across the find while looking at programmes on the iPhone with security expert, Pete Warden. (more…)

In Europe, Apple iOS Ecosystem Twice the Size of Android When Accounting for Mobile Phones, Tablets and Other Connected Media Devices

By Guest PostApril 21, 2011Technologyandroid os, android software, apple, apple products, blackberry, Comscore, eu5, european markets, france, Germany, Google, ios platform, ipad, ipod touch, italy, jeremy copp, media tablet owners, mobilens, oem, samsung galaxy tab, sony ericsson, spain, uk

*comScore Releases First European Data on Media Tablet Users from MobiLens Service*

London, UK, 21 April, 2011 – comScore, Inc., a leader in measuring the digital world, today released the results of an EU5 (UK, Germany, France, Spain, and Italy) study of media tablet owners, based on data from the comScore MobiLens service. The report includes comScore’s first publicly available data showing demographics and other characteristics of users of connected media devices, such as the iPad, iPod Touch and devices running on Google’s Android software. Initial research indicates that Apple’s iOS platform, which resides on iPhones, iPads and iPod Touches, has a combined platform reach of 28.9 million users in the five European markets, outreaching the Android platform by 116 percent.

“comScore is excited to offer insights about the comprehensive mobile ecosystem, including connected media devices, such as the iPad,” said Jeremy Copp, comScore vice president of mobile in Europe. “This new data set is part of our MobiLens service and enables our clients to understand the detailed demographic and behavioural attributes of connected media device users. This of course has significant implications for the media and developer communities as they consider how best to reach their audience on all types of connected devices.” (more…)

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