Author Archives: Guest Post

Hyenas’ Ability to Count Helps Them Decide to Fight or Flee

EAST LANSING, Mich. — Being able to count helps spotted hyenas decide to fight or flee, according to research at Michigan State University.

When animals fight, the larger group tends to win. In the current issue of Animal Behaviour, Sarah Benson-Amram, an MSU graduate student studying zoology, showed that hyenas listen to the sound of intruders’ voices to determine who has the advantage. (more…)

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Newly Discovered Icelandic Current Could Change North Atlantic Climate Picture

An international team of researchers, including physical oceanographers from the Woods Hole Oceanographic Institution (WHOI), has confirmed the presence of a deep-reaching ocean circulation system off Iceland that could significantly influence the ocean’s response to climate change in previously unforeseen ways.

The current, called the North Icelandic Jet (NIJ), contributes to a key component of the Atlantic Meridional Overturning Circulation (AMOC), also known as the “great ocean conveyor belt,” which is critically important for regulating Earth’s climate. As part of the planet’s reciprocal relationship between ocean circulation and climate, this conveyor belt transports warm surface water to high latitudes where the water warms the air, then cools, sinks, and returns towards the equator as a deep flow. (more…)

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comScore Releases July 2011 U.S. Online Video Rankings

*comScore Announces Availability of New YouTube Partner Reporting*

RESTON, VA, August 22, 2011 – comScore, Inc., a leader in measuring the digital world, today released data from the comScore Video Metrix service showing that 180 million U.S. Internet users watched online video content in July for an average of 18.5 hours per viewer. The total U.S. Internet audience engaged in a record 6.9 billion viewing sessions.

YouTube Partner Reporting Now Available in Video Metrix

comScore is now able to provide YouTube Partner Reporting within the Video Metrix offering, for a never-before-seen look at viewership across hundreds of YouTube partners and their channels. This new feature provides a comprehensive and granular view of the unique audiences within different YouTube partner channels, enabling advertisers to more-easily create and optimize campaigns across specific channels to reach desired target audiences. The July data release for YouTube Partner Reporting includes dozens of beta partners, while comScore and Google plan to initiate reporting of more partners with the release of August data. (more…)

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