Author Archives: Guest Post

IBM Survey Reveals New Type of Energy Concern: Lack of Consumer Understanding

Behavioral economics a key factor to realizing the benefits of smarter energy

ARMONK, N.Y., – 25 Aug 2011: IBM today unveiled findings from its “2011 IBM Global Utility Consumer Survey,” which revealed that many consumers around the globe do not understand the basic unit of electricity pricing and other energy concepts used by energy providers. The company also identified a list of crucial behavioral patterns that have the potential to impact how providers communicate and drive motivation amongst consumers. (more…)

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Hyenas’ Ability to Count Helps Them Decide to Fight or Flee

EAST LANSING, Mich. — Being able to count helps spotted hyenas decide to fight or flee, according to research at Michigan State University.

When animals fight, the larger group tends to win. In the current issue of Animal Behaviour, Sarah Benson-Amram, an MSU graduate student studying zoology, showed that hyenas listen to the sound of intruders’ voices to determine who has the advantage. (more…)

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