Tag Archives: website

Competition Changes How People View Strangers Online

On Sites Like eBay, Strangers No Longer Seen as ‘Just Like You’

COLUMBUS, Ohio – An anonymous stranger you encounter on websites like Yelp or Amazon may seem to be just like you, and a potential friend.  But a stranger on a site like eBay is a whole different story.

A new study finds that on websites where people compete against each other, assumptions about strangers change.

Previous research has shown that people have a bias toward thinking that strangers they encounter online are probably just like them. (more…)

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elicit Helps Improve Your Website’s Searchability

Microsoft BizSpark startup uses Windows Azure to put keyword search control into the hands of humans rather than algorithms.

REDMOND, Wash. — April 3, 2013 — One of the biggest fears for website developers is that their visitors click an internal search button on the site, can’t find what they’re looking for and leave frustrated. Because every failed search can mean a lost opportunity for business owners, elicit was founded to help people find what they are looking for within a website.

The founders of elicit are all serial entrepreneurs who met when working together at various startups. Brothers Eric and Adam Heneghan are the co-founders of Giant Step, a digital marketing firm; Jeff Froom is an application and interaction developer; and Chip Aubry is a software architecture expert. While working at an interactive marketing agency, they formed the idea for elicit based on feedback from customers. (more…)

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Software Piracy Costs Billions in Time, Money for Consumers and Businesses

New Microsoft-commissioned study also highlights dangers for those that use counterfeit software.

REDMOND, Wash. — Although some computer users may actively seek pirated software in hopes of saving money, the chances of infection by unexpected malware are one in three for consumers and three in 10 for businesses, according to a new study commissioned by Microsoft Corp. and conducted by IDC. As a result of these infections, the research shows that consumers will spend 1.5 billion hours and US$22 billion identifying, repairing and recovering from the impact of malware, while global enterprises will spend US$114 billion to deal with the impact of a malware-induced cyberattack.

The global study analyzed 270 websites and peer-to-peer networks, 108 software downloads, and 155 CDs or DVDs, and it interviewed 2,077 consumers and 258 IT managers or chief information officers in Brazil, China, Germany, India, Mexico, Poland, Russia, Thailand, the United Kingdom and the United States. Researchers found that of counterfeit software that does not come with the computer, 45 percent comes from the Internet, and 78 percent of this software downloaded from websites or peer-to-peer networks included some type of spyware, while 36 percent contained Trojans and adware. (more…)

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Spear Phishing: Researchers Work to Counter Email Attacks that Gain Recipients’ Trust

The email resembled the organization’s own employee e-newsletter and asked recipients to visit a website to confirm that they wanted to continue receiving the newsletter. Another email carried an attachment that said it contained the marketing plan the recipient had requested at a recent conference. A third email bearing a colleague’s name suggested a useful website to visit.

None of these emails were what they pretended to be. The first directed victims to a website that asked for personal information, including the user’s password. The second included a virus that launched when the “marketing plan” was opened. The third directed users to a website that attempted to install a malicious program. (more…)

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Making Health Fun

Get Up and Do Something is source for optimal health

Mike Peterson believes that the best way to bring about changes in health behavior is to take an approach that’s fun, positive, and motivational.

So the website he developed and runs with the health promotion master’s students at the University of Delaware is “not about ‘guilting’ people into doing things — it’s about playing to their better angels.” (more…)

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Technology in the Classroom

Teaching future educators how to read and write in a new way

Rachel Karchmer-Klein, an associate professor in the University of Delaware’s School of Education, is teaching future educators to read and write multimodal texts, which includes everything from literature on a Kindle or iPad to information on a website.

“With traditional texts we teach students to read left to right, top to bottom, but electronic text is different because it contains multiple modes,” Karchmer-Klein explained. (more…)

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5 Reasons to Guest Post for Other Bloggers

Whether you’re a new blogger trying to gain some recognition for your blog or a seasoned veteran looking for something new to do, guest posting for other bloggers is one of the best things you can do to both expand your blog and improve your writing. It can be a little intimidating at first, trying to reach out to other bloggers and pitch topic ideas or submit articles, however there’s a lot to be gained from doing so.

1.  Exposure: Writing for other blogs, big or small, exposes your writing to an entirely new audience. This is one of the major factors in helping your blog grow, because when someone reads your guest post and appreciates your writing style or the information you shared they will almost always click over to your blog to see what else you have to offer.

2.  Links: Backlinks on other websites are what every blogger works so hard to gain because they offer another way for people to find your blog. Since most bloggers will allow their guest posters to put a link in the byline to their blog, it’s the perfect way for you to obtain a new link on the web. (more…)

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How to Effectively Compare Auto Insurance Quotes

As the economy of the world continues to fluctuate and the unemployment rates remain high even in the most stable first world economies, people everywhere are looking for ways to cut back their monthly budgets. One of the first things that is usually on the chopping block are the various insurance packages that people consider a luxury.

Although this is perhaps the least advisable way to lower monthly liabilities, many people think that it is their only option. They believe that prices on things like car insurance and home insurance are set in stone, and that they cannot be negotiated down. This notion is far from the truth. (more…)

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