Tag Archives: professor of marketing

Competition Changes How People View Strangers Online

On Sites Like eBay, Strangers No Longer Seen as ‘Just Like You’

COLUMBUS, Ohio – An anonymous stranger you encounter on websites like Yelp or Amazon may seem to be just like you, and a potential friend.  But a stranger on a site like eBay is a whole different story.

A new study finds that on websites where people compete against each other, assumptions about strangers change.

Previous research has shown that people have a bias toward thinking that strangers they encounter online are probably just like them. (more…)

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