elicit Helps Improve Your Website’s Searchability
Microsoft BizSpark startup uses Windows Azure to put keyword search control into the hands of humans rather than algorithms.
REDMOND, Wash. — April 3, 2013 — One of the biggest fears for website developers is that their visitors click an internal search button on the site, can’t find what they’re looking for and leave frustrated. Because every failed search can mean a lost opportunity for business owners, elicit was founded to help people find what they are looking for within a website.
The founders of elicit are all serial entrepreneurs who met when working together at various startups. Brothers Eric and Adam Heneghan are the co-founders of Giant Step, a digital marketing firm; Jeff Froom is an application and interaction developer; and Chip Aubry is a software architecture expert. While working at an interactive marketing agency, they formed the idea for elicit based on feedback from customers. (more…)