Tag Archives: website

comScore Study with ValueClick Media Shows Ad Retargeting Generates Strongest Lift Compared to Other Targeting Strategies

*Comprehensive Study is First to Compare View-Through Performance of Different Online Display Media Placement Strategies* 

RESTON, VA, September 22, 2010 – comScore, Inc. (NASDAQ: SCOR), a leader in measuring the digital world, today released the results of a study conducted with ValueClick Media on the effectiveness of online display advertising according to its media placement strategy.

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Amazon Payments Launches New Streamlined Customer Experience for “Checkout by Amazon” — Millions of Amazon Customers Can Now Checkout Directly on Merchant Websites

SEATTLE, Sep 09, 2010 (BUSINESS WIRE) — Amazon Payments Inc., an Amazon.com company (NASDAQ:AMZN), today announced the next generation of Checkout by Amazon (CBA) that enables Amazon.com account holders to make purchases on a merchant’s site using their Amazon.com account credentials without leaving the merchant’s site.

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