Amazon Payments Launches New Streamlined Customer Experience for “Checkout by Amazon” — Millions of Amazon Customers Can Now Checkout Directly on Merchant Websites

SEATTLE, Sep 09, 2010 (BUSINESS WIRE) — Amazon Payments Inc., an company (NASDAQ:AMZN), today announced the next generation of Checkout by Amazon (CBA) that enables account holders to make purchases on a merchant’s site using their account credentials without leaving the merchant’s site.

Consumers can now access their Amazon address book and payment methods directly on a merchant’s site. This means fewer steps to checkout for tens of millions of account holders and reducing the potential for shopping cart abandonment for merchants. To get started with Checkout by Amazon, merchants can visit  

In the past when using alternative payments solutions, consumers would leave a merchant’s site right after clicking the checkout button, a confusing process known as redirection. “These enhancements to Checkout by Amazon reflect the feedback we’ve received from merchants who want to offer customers the convenience of using their account information with a more streamlined buying experience,” said Baris Cetinok, General Manager of Amazon Payments.  

CBA’s tighter integration with merchant sites also means a substantial reduction in implementation time. E-commerce platform provider Demandware is enabling integration with Checkout by Amazon. “CBA makes more than just the buying experience simple,” said Scott Todaro, Sr. Director, Product Strategy, Demandware, Inc. “We’ve found that CBA makes integration up to 60% faster than before. CBA now also supports all of a merchant’s promotions, tax rules and shipping settings automatically.” The Wet Seal, Inc., a leading specialty retailer to young women, has chosen to implement CBA.  

“When we looked at the options for alternative payments solutions, CBA enabled The Wet Seal to retain brand control throughout the checkout process,” said Jon Kubo, CIO at The Wet Seal. “The brand experience combined with the ease of integration makes CBA a clear choice for The Wet Seal.” is an e-commerce website specializing in providing computer-related excess inventory to consumers. “For us, faster integration means faster time-to-market,” said Peter Green, Director of Marketing for “And a better, more brand-friendly experience for the buyer means more sales for us, just in time for the holiday shopping season.”

Merchants can register and begin integrating Checkout by Amazon today. Learn more and register at
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