Tag Archives: video

comScore Releases September 2012 U.S. Online Video Rankings

Maker Studios Inc. Climbs Into #3 Position in YouTube Partner Channels Ranking

RESTON, VA, October 29, 2012– comScore, Inc., a leader in measuring the digital world, today released data from the comScore Video Metrix service showing that 181 million U.S. Internet users watched more than 39 billion online content videos in September, while video ad views totaled 9.4 billion.

Top 10 Video Content Properties by Unique Viewers

Google Sites, driven primarily by video viewing at YouTube.com, ranked as the top online video content property in September with 150.3 million unique viewers, followed by Yahoo! Sites with 57.4 million, AOL, Inc. with 53.8 million, VEVO with 50.3 million and Facebook.com with 46.4 million. More than 39 billion video content views occurred during the month, with Google Sites generating the highest number at 13.1 billion, followed by AOL, Inc. with 741 million. Google Sites had the highest average engagement among the top ten properties. (more…)

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Technology in the Classroom

A professor uses clickers and UD Capture to make a large class feel smaller

Susan McGeary, associate professor in the Department of Geological Sciences at the University of Delaware, incorporated clickers and UD Capture for the first time in spring 2012 to see if she could increase student participation. What McGeary did not expect was the level of engagement in her Geological Hazards course, which is a 250-300 person class.

“Clickers seemed to remove the barrier between me and the students; they approached me more, asked more questions, were more involved during the class — it was exciting,” McGeary said. (more…)

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Three Easy Ways to Solve USB Troubles

One of the things that made digital technology evolving is the fact that the quality of videos and images are continuously improving through the years. With this, you need to have the best space to accommodate such changes. People all over the world can’t get stuck with a small space on their computer and for this reason, external memory for backup was made. Floppy discs are already a thing of the past. Now, flash drives and other compact but efficient devices have replaced these things.

USB is now the most modern way to transfer data and even to install new hardware. From your mouse to your keyboard, all of these things are now connected to the PC or laptop in this way. USB stands for universal serial bus. This device allowed almost every person to transfer their data or to connect hardware easily without thinking whether or not it would fit into a port. (more…)

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Smartphone App Can Track Objects On the Battlefield as Well as On the Sports Field, Says MU Researcher

COLUMBIA, Mo. — University of Missouri researchers have developed new software using smartphones’ GPS and imaging abilities that determine the exact location of distant objects as well as monitor the speed and direction of moving objects. The software could eventually allow smartphone-armed soldiers to target the location of their enemies. On the home front, the software could be used by everyone, including golfers judging distance to the green and biologists documenting the location of a rare animal without disturbing it.

“The great advantage of a smartphone is that it provides so many tools in a single, readily available, relatively inexpensive package,” said Qia Wang, a doctoral student in MU’s College of Engineering who led the development of the software. “For example, on the battlefield, a soldier needs a rangefinder, compass, GPS and other tools to do reconnaissance before calling in an air strike. With our software, the soldier can have all those instruments in one device that can be purchased off the shelf. When that soldier returns from war, she can use the same software to protect her family by clocking a speeder near her children’s school and catching the culprit on video.” (more…)

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comScore Releases April 2012 U.S. Online Video Rankings

Video Ad Delivery Continues to Soar to New Heights, Representing 1 in 5 Videos Viewed

RESTON, VA, May 18, 2012 – comScore, Inc., a leader in measuring the digital world, today released data from the comScore Video Metrix service showing that 181 million U.S. Internet users watched nearly 37 billion online content videos in April. Video ads saw another record-breaking month with nearly 9.5 billion, representing 1 in 5 videos viewed online in April.

Top 10 Video Content Properties by Unique Viewers

Google Sites, driven primarily by video viewing at YouTube.com, ranked as the top online video content property in April with 157.7 million unique viewers, followed by Yahoo! Sites with 53.6 million, VEVO with 49.5 million, Facebook.com with 44.3 million and Microsoft Sites with 42.8 million. Nearly 37 billion video views occurred during the month, with Google Sites generating the highest number at 17 billion, followed by Hulu with 901 million and Yahoo! Sites with 742 million. The average viewer watched 21.8 hours of online video content, with Google Sites (7.2 hours) and Hulu (3.8 hours) earning the highest average engagement among the top ten properties. (more…)

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ABC’s Revenge, Lexus and Yahoo!’s IntoNow Team Up to Reward Fans Watching the Remaining Two Thrilling Episodes of the Season

For The First Time Primetime Show Fans Can Win A Sweepstakes Getaway Via Innovative Second Screen Experience

SUNNYVALE, Calif. & NEW YORK — ABC’s Revenge and Yahoo! announced a new way to engage fans during live viewing of the hit series using IntoNow from Yahoo! — audiences will have an opportunity to enter to win a one-week getaway, coinciding with the July 4th weekend, at an oceanfront house in the Hamptons, Grayson-style, presented by Lexus.

With over 80 percent of tablet owners using their devices while watching TV, ABC and Yahoo! are teaming up for an industry-first, interactive experience during the last two episodes of this season’s hottest primetime show airing on WEDNESDAY, MAY 16 and WEDNESDAY, MAY 23 ( 10:00-11:00 p.m., ET.) Viewers will have the chance to engage with the show in new and compelling formats and be rewarded in the process. (more…)

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comScore Study Finds Professionally-Produced Video Content And User-Generated Product Videos Exhibit Strong Synergy in Driving Sales Effectiveness

*Study Conducted with EXPO Shows Persuasive Elements of User-Generated Product Videos Lift Brand Affinity When Used in Tandem with Professionally-Produced Content*

NEW YORK, NY and RESTON, VA, March 28, 2012 – comScore, Inc., a leader in measuring the digital world, and EXPO, the first consumer network focused on creating and distributing high impact product videos to drive engagement and conversion, today released the results of a study on the synergy of professionally-produced video content and user-generated product videos in marketing campaigns. The study evaluated an actual campaign that included a combination of a professionally-produced “how to” video and a user-generated product video that was created and submitted by an actual product user. The results of the study indicate that professionally-produced video content and user-generated product videos are highly synergistic, driving higher levels of sales effectiveness when used in tandem. (more…)

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More than 200 Billion Online Videos Viewed Globally in October

YouTube Delivers 2 of Every 5 Videos Viewed Worldwide
comScore Releases Inaugural Report on Global Online Video Viewing Habits

Reston, VA, December 14, 2011 – comScore, Inc., a leader in measuring the digital world, today released inaugural data on worldwide online video viewing from the comScore Video Metrix service. The report found that nearly 1.2 billion people age 15 and older watched 201.4 billion videos online globally during October 2011. Google Sites, driven by YouTube.com, ranked as the top video destination with nearly 88.3 billion videos viewed on the property worldwide during the month.

“As global broadband connectivity continues to rise, online video viewing has taken off in a big way and has become a fully integrated component of the digital content experience,” said Dan Piech, comScore product manager for video. “With the introduction of comScore’s global measurement of online video viewing, multinational media brands and advertisers can now gain a more comprehensive understanding of how online video reaches audiences around the world.” (more…)

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