New interactive TV ad format captivates consumers beyond the 30-second spot.
REDMOND, Wash. — Jan. 7, 2013 — Microsoft Corp. today announced the double-digit engagement results of the first NUads experience, interactive polling, which it rolled out earlier in the fall of 2012 on Xbox LIVE in the United States, Canada and the United Kingdom.
The first wave of NUads was provided by a lineup of top advertisers, including SUBWAY® Restaurants and Toyota, which on average saw the following results with their ads on Xbox LIVE: (more…)
Like the impact of an elephant herd grazing on grassland, multinational banks shape the financial environment to an extent that far outweighs their small number. And like a contagious person on a transnational flight, when these giant, interconnected banks succumb to financial ills, they are uniquely positioned to infect wide swaths of the financial system.
Researchers from Princeton University, the Bank of England and the University of Oxford applied methods inspired by ecosystem stability and contagion models to banking meltdowns and found that large national and international banks wield an influence and potentially destructive power that far exceeds their actual size. (more…)
Five Russian legislators visited the University of Chicago Harris School of Public Policy recently to learn about American elections and democratic institutions from Chicago Harris faculty and students.
The Chicago Harris stop on Dec. 3 kicked off a weeklong trip for the delegates to Washington D.C. and Chicago as part of the congressionally sponsored Open World Program. The goal was to expose the legislators, who are all municipal council deputies in Moscow, to American best practices in local governance. (more…)
Knowledge of effects could lead to better assistance for youths
COLUMBIA, Mo. – A father’s death can have long-term effects on a child’s later success in life and can be particularly harmful if the father passes away during a child’s late childhood or early adolescence, according to new research by a University of Missouri anthropologist. Recognizing the impact that a father’s death can have on adolescents could lead to improved counseling and assistance programs, especially for needy families in the developing world.
“Certain negative effects of a father’s death can’t be compensated for by the mother or other relatives,” said Mary Shenk, assistant professor of anthropology in MU’s College of Arts and Science. “The loss of a father can result in lower adult living standards for the bereaved children. Not only is a child emotionally affected, but the lack of a father’s earning power can cause children to get married younger or drop out of school in order to work.” (more…)
A new study published in the Archives of Internal Medicine finds that while blood transfusions for heart attack patients with anemia are commonly performed in emergency rooms, the practice can increase the risk of death when the transfusions are too extensive. The authors, led by Saurav Chatterjee, a cardiology fellow at Brown University, compared evidence from 10 prior studies of more than 203,000 patients.
PROVIDENCE, R.I. [Brown University] — When heart attack patients present in the emergency department with some degree of anemia, or anemic patients have a heart attack, physicians have a tendency, but not much guidance, about whether to provide a blood transfusion. The idea is that a transfusion could help more oxygen get to the heart. Recent national guidelines suggested that there simply isn’t good evidence to encourage or discourage the common practice, but a new meta-analysis of 10 studies involving more than 203,000 such patients comes down on the side of it increasing the risk of death. (more…)
Plant and animal species are shifting their geographic ranges and the timing of their life events – such as flowering, laying eggs or migrating – at faster rates than researchers documented just a few years ago, according to a technical report on biodiversity and ecosystems used as scientific input for the 2013 Third National Climate Assessment.
The report, Impacts of Climate Change on Biodiversity, Ecosystems, and Ecosystem Services, synthesizes the scientific understanding of the way climate change is affecting ecosystems, ecosystem services and the diversity of species, as well as what strategies might be used by natural resource practitioners to decrease current and future risks. More than 60 federal, academic and other scientists, including the lead authors from the U.S. Geological Survey, the National Wildlife Federation and Arizona State University in Tempe, authored the assessment. (more…)
Automated trail cameras set up by a UA research team have snapped pictures of a male jaguar and a male ocelot roaming the rugged Southern Arizona landscape.
An adult male jaguar and an adult male ocelot have been photographed in two separate Southern Arizona mountain ranges by automated wildlife monitoring cameras. The images were collected as part of the Jaguar Survey and Monitoring Project led by the University of Arizona. Both animals appear to be in good health.
In late November, the UA project team downloaded photos from wildlife cameras set up as part of the research project and found new pictures of a jaguar in the Santa Rita Mountains. A total of 10 jaguar photos were taken by three UA cameras and one Arizona Game and Fish Department camera. The cat’s unique spot pattern matched that of a male jaguar photographed by a hunter in the Whetstone Mountains in the fall of 2011, providing clear evidence that the big cats travel between Southern Arizona’s “sky island” mountain ranges. (more…)
On Wednesday, Dec. 19, 2012, Park Geun-hye was elected South Korea’s new president, making her the first woman to hold the title. It’s a victory some say signals the beginning of a new era for the tension-riddled region. Lyle Goldstein, International Relations program visiting faculty and associate professor in the China Maritime Studies Institute of the U.S. Naval War College, comments on what Park’s election means for the future of South Korea and the country’s relationship with the United States and China.
Park Geun-hye’s election will come as a major relief to many strategists in Washington, given her pro-American credentials. Her opponent was inclined to fully reinstate the “sunshine policy” of a decade ago, a disposition that would have no doubt entailed a more discriminating look at the newly invigorated U.S.-Republic of Korea alliance. Irrespective of which candidate came to occupy the Blue House, South Koreans seemed to be looking for more sunshine and less inter-Korean tension. (more…)
