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Yahoo! Launches Shine Latina for Today’s Bicultural, Bilingual Woman

By Guest PostJune 7, 2012Technologybicultural, bicultural hispanics, bilingual woman, comscore media metrix, emarketer hispanics, espanol, Facebook, hispanic women, hispanics, javier garcia, latinas, minorities online, shine latina, spanish language, Yahoo, yahoo shine

The Leading Website for Women’s Lifestyle Content Adds Latina Spice

SUNNYVALE, Calif. — Yahoo! Inc., the premier digital media company, today unveiled Shine Latina – a home for bicultural Latina lifestyle content, within Yahoo! Shine, a top site for women’s lifestyle content in the U.S. with more than 34 million unique visitors a month*.

Shine Latina takes a unique look at women’s interests and approaches them with content in English, with nods to Hispanic cultural identity. The site – created by and for bicultural Latinas – brings Hispanic women together to share insights, spark conversations and build a community. From news, lifestyle, food and beauty topics to parenting, career, and relationship advice, Latinas of various ages will be able to find quality original content, videos and recommendations they can relate to at a personal level and truly relevant to their tastes, cultural background and heritage.

“Shine reaches 3.57M U.S. Hispanics every month, more than any other Hispanic site,” said Javier Garcia, general manager of Yahoo!’s U.S. Hispanic business. “By offering culturally-relevant original content in Shine produced by our bicultural editorial team we aim to form deep emotional connections with bicultural Latinas at an unprecedented scale.” (more…)

comScore Introduces Mobile Metrix 2.0, Revealing that Social Media Brands Experience Heavy Engagement on Smartphones

By Guest PostMay 7, 2012Technologycomscore media metrix, comscore mobile metrix, comscore svp, mobile metrix, twitter mobile users

comScore’s Revamped Mobile Measurement Service Provides Browser and App Audience Insights Across Smartphone Operating Systems

Facebook Ranks as Most Engaging Media Property among U.S. Smartphone Users

RESTON, VA, May 7, 2012 – comScore, Inc., a leader in measuring the digital world, today announced the U.S. launch of Mobile Metrix® 2.0, its next generation mobile behavioral measurement service. Mobile Metrix 2.0 brings comScore’s Unified Digital Measurement™ to smartphone devices, combining passive on-device measurement with census-level data to provide one of the most accurate and detailed views into actual U.S. mobile media usage across apps and mobile browsing. (more…)

Amazon Sites Visited by 1 in 5 Global Internet Users in June

By Guest PostAugust 17, 2011Technologyamazon sites, auction sites, comscore media metrix, german retail site, internet population, internet visitors

comScore Releases Visitation View of Leading Global Retail and Auction Sites

Reston, VA, August 17, 2011 – comScore, Inc., a leader in measuring the digital world, today released a report on selected global retail and auction sites based on data from the comScore Media Metrix service. The study found that of the destinations analyzed, Amazon Sites reached the largest global audience with more than 282 million visitors in June, or 20.4 percent of the worldwide Internet population. Other top brands in the study included eBay, which reached 16.2 percent of global Internet visitors, China’s Alibaba.com Corporation (11.3 percent reach), Apple.com Worldwide Sites (9.7 percent reach) and Japan’s Rakuten Inc. (4.2 percent reach). (more…)

In Chile, 15-24 Year Olds Are Most Engaged Internet Users Accounting for 1 in 3 Minutes Spent Online

By Guest PostJuly 19, 2011Technologyaudience size, Chile, chilean online population, comscore media metrix, internet usage, internet users

comScore to Host Complimentary Webinar “The State of the Internet Chile” on July 21 (more…)

Facebook Users in Argentina Spend 9 Hours a Month on Site, Second Only to Israel in User Engagement

By Guest PostJune 9, 2011Technologyalejandro fishman, Argentina, bernardita valencia, Comscore, comscore media metrix, demographic analysis, Facebook, Google, growing digital industry, iab argentina, internet users, Israel, microsoft sites, online population, university of palermo

*comScore to Host Complimentary Webinar “The State of the Internet in Argentina” on June 14*

Buenos Aires, Argentina, June 9, 2011 – comScore, Inc., a leader in measuring the digital world, today released a study on Internet usage in Argentina from its online audience measurement and media planning solution comScore Media Metrix. The study found that Microsoft Sites led all web properties in audience size in April reaching more than 95 percent of the online population, while visitors averaged the most time on Facebook.com at 8.8 hours per visitor during the month. These findings and others will be presented via a live webinar, The State of the Internet in Argentina, on June 14. For more information and to register, please visit: https://www1.gotomeeting.com/register/698116824 (more…)

Television and Fixed Internet Found to be Most Important Information Sources in Japan Following Earthquake and Tsunami

By Guest PostJune 8, 2011Technologyasahi shimbun, Comscore, comscore media metrix, comscore mobilens, daizo nishitani, earthquake and tsunami, fixed internet, Japan, japanese media sources, mainichi shimbun, march earthquake, mobile application, mobile browser, mobile phones, radio, sankei shimbun, tsunami disaster, tv

*comScore Releases Report on Media Usage After March Disaster*

Tokyo, Japan, June 8, 2011– comScore, Inc., a leader in measuring the digital world, today released a study on the use of various Japanese media sources in the aftermath of the March earthquake and tsunami disaster based on data from the comScore MobiLens and comScore Media Metrix services. The study found that the largest percentage of people (83 percent) identified television to be very important as an information source after the disaster, followed by fixed Internet (72 percent), radio broadcasts (66 percent) and mobile phones (49 percent).

“After the events in March, people relied on a variety of media sources for the latest information and developments,” said Daizo Nishitani, comScore vice president for Japan. “TV, fixed Internet, radio and mobile phones were all critical communication channels across the country in the days and weeks following the events. The media sources that were most important and useful during this time were heavily influenced by both people’s age and regional location, underscoring the fragmented nature of media consumption in Japan.” (more…)

Latin America’s Internet Population Grows 15 Percent in Past Year to 112 Million People

By Guest PostMarch 18, 2011Technologyalejandro fosk, argentineans, brazil, brazilians, Comscore, comscore media metrix, internet audience, latin america, mexicans, Mexico, spanish, Venezuela, webinar

*Venezuela and Colombia Web Populations Experience Highest Growth, Brazil Home to Most Engaged Users*

*comScore Presents Complimentary Webinar “The 2010 Digital Year in Review: Latin America”*

Santiago, Chile, March 18, 2011 – comScore, Inc., a leader in measuring the digital world, today released the latest results from a study of the growth in the Internet audience in Latin America based on data from its comScore Media Metrix service. The study found that in the past year the Internet population in Latin America has increased 15 percent to 112.7 million visitors as the region’s digital ecosystem continued to grow and develop. The results of the study will be presented along with other key online trends via a complimentary, live webinar 2010 Digital Year in Review Latin America on Tuesday, March 22. For more information and to register, please visit: https://www1.gotomeeting.com/register/255678857 Note: Webinar will be presented in Spanish. (more…)

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