Author Archives: Guest Post

Chevrolet and Microsoft Advertising Rev Up the Test-Drive Experience for New Chevrolet Volt

Chevrolet is the first automaker to launch a multiscreen ad campaign that allows consumers to “kick the tires” virtually using Kinect for Xbox 360

PARIS, REDMOND, Wash., and DETROIT — Chevrolet and Microsoft Advertising demonstrated at the 2010 Cannes Lions International Advertising Festival today an example of the first multiscreen advertising campaign that incorporates Kinect for Xbox 360 as a way to promote the Chevrolet Volt electric car launch later this year. Formerly called “Project Natal,” Kinect for Xbox 360 delivers a whole new way to play, with controller-free games and entertainment. For advertisers, it provides an innovative way to connect with consumers by enabling them to physically explore and engage with a brand through voice and gesture.  (more…)

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Mediterranean-Style Diet Improves Heart Function

A study of twins shows that even with genes that put them at higher risk of cardiovascular disease, eating a Mediterranean-style diet can improve heart function, according to research reported in Circulation: Cardiovascular Quality and Outcomes, an American Heart Association journal.

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Top 7 Reasons to Try Office 2010

At the office, at home, at school, or on the go, customers tell us their lives never stop moving. So we’ve listened and responded with Microsoft Office 2010, which delivers simple and timesaving tools that help you keep up with your busy schedule, no matter where you are.  

With Office 2010, you can express ideas, solve problems, connect with others and create amazing work in ways that will surprise you.

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How a Summer Internship—or a Weekend Lecture—Can Change a Life

Emily Chen still vividly remembers the lecture on gecko feet. She was an eighth grader attending Berkeley Lab’s Nano*High program to hear materials scientist Arun Majumdar explain how what he was learning about gecko feet might translate into a new adhesive product based on carbon nanotubes.

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