Tag Archives: Yahoo

Introducing Genome from Yahoo!, a New Solution Capitalizing on Yahoo!’s Vast Data and Designed to Significantly Improve Online Marketing Campaigns

By Guest PostMay 14, 2012Technologyaccuen media, advertiser roi, aol, billy beane, genome, interclick, internet week, josh jacobs, michele morelli, Microsoft, moneyball, new york, omnicom, online advertising, osm, rich riley, solution, Yahoo, yahoo data

Data Driven Best-in-Class Technology Uncovers Optimal Targeted Audiences at Scale in a Premium Media Ecosystem

NEW YORK — At Internet Week New York, Yahoo!, the premier digital media company, today announces Genome from Yahoo! (www.genomeplatform.com), an online advertising solution that combines Yahoo! data with interclick’s third party data and advertisers’ first party data along with a premium media footprint to provide marketers with the most complete, custom audience solution in the industry. Anticipated to be available in July 2012, Genome is the culmination of a strategy that was put in place last year with the display ad agreement with Microsoft and AOL as well as the acquisition of interclick, which Yahoo! acquired in December 2011, to create a next generation audience buying solution with greater targeting and personalization capabilities.

Genome, designed to leverage data to improve advertiser ROI, can provide marketers with actionable insights enabling them to conduct campaigns that help meet their objectives, and overcome an ever-evolving set of industry challenges that include the proliferation of data, fragmentation of technology, and outdated planning and buying techniques. Genome can help marketers organize and navigate the chaos of the data ecosystem while delivering results that can build brand value, increase conversion rates, and grow revenue. Genome combines the best of the technology, data, analytics and media from Yahoo! and interclick; from Yahoo! — premium media and unmatched user data with proven targeting capabilities— and interclick — unified technology stack, third-party data partnerships and expertise in analytics and audiences. (more…)

Yahoo! Names Fred Amoroso Chairman and Appoints Ross Levinsohn Interim CEO

By Guest PostMay 13, 2012Technologyarthur kern, board of directors, chairman, chief executive officer, common stock, daniel s loeb, fred amoroso, gary wilson, harry j wilson, michael j wolf, patti hart, ross levinsohn, roy bostock, scott thompson, third point llc, vj joshi, Yahoo

Board Announces Settlement with Third Point LLC

SUNNYVALE, Calif. — Yahoo! Inc. today announced that the Board of Directors has named Fred Amoroso as Chairman of the Board of Directors and Ross Levinsohn as interim Chief Executive Officer, effective immediately. The Company also announced that its Board has reached an agreement with Third Point LLC (“Third Point”) to settle its pending proxy contest related to the Company’s 2012 annual meeting of shareholders.

Mr. Amoroso replaces Roy Bostock, who has stepped down from his role as Non-Executive Chairman in order to accelerate the leadership transition for the new Board. Mr. Levinsohn replaces Scott Thompson, former Chief Executive Officer, who has left the Company. (more…)

ABC’s Revenge, Lexus and Yahoo!’s IntoNow Team Up to Reward Fans Watching the Remaining Two Thrilling Episodes of the Season

By Guest PostMay 10, 2012Entertainment, Technologyabc, emily thorne, emily van camp, Facebook, gabriel mann, grayson style, hamptons, intonow, lexus, lfa, madeleine stowe, revenge, smartphone app, soundprint, Technology, time magazine, Twitter, victoria grayson, video, Yahoo

For The First Time Primetime Show Fans Can Win A Sweepstakes Getaway Via Innovative Second Screen Experience

SUNNYVALE, Calif. & NEW YORK — ABC’s Revenge and Yahoo! announced a new way to engage fans during live viewing of the hit series using IntoNow from Yahoo! — audiences will have an opportunity to enter to win a one-week getaway, coinciding with the July 4th weekend, at an oceanfront house in the Hamptons, Grayson-style, presented by Lexus.

With over 80 percent of tablet owners using their devices while watching TV, ABC and Yahoo! are teaming up for an industry-first, interactive experience during the last two episodes of this season’s hottest primetime show airing on WEDNESDAY, MAY 16 and WEDNESDAY, MAY 23 ( 10:00-11:00 p.m., ET.) Viewers will have the chance to engage with the show in new and compelling formats and be rewarded in the process. (more…)

Yahoo! Board of Directors Forms Special Committee to Review CEO Academic Credentials

By Guest PostMay 8, 2012Technologyacademic credentials, alfred amoroso, bird, board of directors, boxer, ceo, drooks, john hayes, licenberg, los angeles, marella, nessim, scott thompson, sec, shareholders, terry bird, thomas mcinerney, wolpert, Yahoo

SUNNYVALE, Calif. –– The Board of Directors of Yahoo! Inc. today announced that it has formed a special committee to conduct a thorough review of CEO Scott Thompson’s academic credentials, as well as the facts and circumstances related to the review and disclosure of those credentials in connection with Thompson’s appointment as CEO.

The special committee is chaired by Alfred Amoroso, an independent director who joined the Board in February of this year. The other members of the special committee are John Hayes and Thomas McInerney, independent directors who joined the Board in April of this year. (more…)

Yahoo! Small Business Launches Marketing Dashboard — A Free Offering That Changes the Way Small Businesses Manage Their Online Marketing and Reputation

By Guest PostMay 2, 2012Technologyc wayne holsapple, Facebook, google analytics, len bruskiewitz, marketing dashboard, orangesoda, sem, seo, shannon parker hane, small business, tool, Twitter, web, website metrics, Yahoo, yelp

SUNNYVALE, Calif. — Yahoo! Small Business today announced the launch of Yahoo! Marketing Dashboard, a free tool that helps entrepreneurs discover new marketing opportunities to grow their businesses, while getting a clear picture of their marketing results, online reputations, and website performance, all in one place.

Designed specifically with the small business owner in mind, the Yahoo! Marketing Dashboard provides a clear, consolidated picture of a business’s marketing results and reputation, making it easier to discover new insights and develop new ideas for growth. The tool also enables small businesses to easily analyze website metrics and maintain accurate and comprehensive business listings across the Web. With all these key business metrics accessible in one location, small business owners with limited resources can spend more time focusing on their core businesses and less time buried in multiple interfaces and spreadsheets.

Some of the key features included in the free Yahoo! Marketing Dashboard include: (more…)

Yahoo! Unveils New Web Shows Featuring Cat Deeley, Rebecca Minkoff, and Michael Yo; Renews Second Season of Successful Women’s Slate Programming

By Guest PostApril 2, 2012Technologyallison fishman, blue ribbon hunter, cameron mathison, cat deeley, chow ciao, fabio viviani, failure club, judy greer, morgan spurlock, niecy nash, omg, rebecca minkoff, reluctantly healthy, web shows, Yahoo, yahoo screen

*Renewals include popular shows “Let’s Talk About Love,” “Reluctantly Healthy,” “Ultimate Surprises,” “Chow Ciao!,” and “Blue Ribbon Hunter”*

SUNNYVALE, Calif. — Following a successful first season of original premium Web shows targeted at women, Yahoo! Inc., the premier digital media company, today launches the second season of its women’s slate on Yahoo! Screen (https://screen.yahoo.com). The second season includes three new shows: “Style Studio with Rebecca Minkoff” hosted by the famed fashion designer (coming May 2012 ), “The Yo Show on Yahoo!,” featuring entertainment news reporter Michael Yo (launching today), and a new version of “In the Dressing Room with Cat Deeley” hosted by the fashion expert and TV personality (coming spring 2012). Yahoo! has also renewed five shows from the original women’s slate including “Let’s Talk About Love” with Niecy Nash, “Reluctantly Healthy” with Judy Greer, “Ultimate Surprises” (formerly known as “Ultimate Proposal”) with Cameron Mathison, “Chow Ciao!” with Fabio Viviani, and “Blue Ribbon Hunter” with Allison Fishman — all of which originally debuted in October 2011. Morgan Spurlock’s “Failure Club,” launched in November 2011, will continue documenting its year-long project; “omg! NOW,” Yahoo!’s daily entertainment news show will continue as well. Plus, new shows will be added to the slate in the coming months. (more…)

Three New Independent Directors Appointed to Yahoo! Board

By Guest PostMarch 25, 2012Technologyalfred amoroso, board, chairman, chief executive officer, daniel loeb, global advertising, harry wilson, john d hayes, maynard webb, patti hart, peter liguori, roy bostock, stockholders, thomas j mcinerney, Yahoo

SUNNYVALE, Calif. — Yahoo! Inc., the premier digital media company, today announced that its Board appointed three new independent directors, effective April 5, 2012 : John D. Hayes, Executive Vice President and Chief Marketing Officer of American Express Company; Peter Liguori, former Chief Operating Officer of Discovery Communications, Inc. and former Chairman and President of Entertainment of Fox Broadcasting Network; and Thomas J. McInerney, the outgoing Chief Financial Officer of IAC/InterActiveCorp.

“Each of these individuals impressed the search committee with their demonstrable records of significant accomplishment at the highest levels of media, advertising and marketing, finance, including corporate finance and restructuring, and further insight into customers’ perspectives. Together, they bring a powerful mix of exactly the right ingredients to fuel Yahoo!’s forward momentum. Having thoroughly reviewed a broad range of highly qualified candidates and sought input from a number of major shareholders, the Committee enthusiastically recommended to the full Board the appointment of these three excellent directors,” said Patti Hart, chairman of the Board’s Nominating and Corporate Governance Committee, which conducted the search process. (more…)

comScore Releases February 2012 U.S. Online Video Rankings

By Guest PostMarch 16, 2012Technologybrightroll video network, Comscore, comscore video metrix, espn, Facebook, fullscreen, Google, hulu, machinima, online video, specific media, us internet users, vevo, viacom digital, Yahoo, YouTube

*Hulu Streams Record 1.5 Billion Videos Ads in February*

RESTON, VA, March 16, 2012 – comScore, Inc., a leader in measuring the digital world, today released data from the comScore Video Metrix service showing that 179 million U.S. Internet users watched nearly 38 billion videos of online video content in February.

Top 10 Video Content Properties by Unique Viewers

Google Sites, driven primarily by video viewing at YouTube.com, ranked as the top online video content property in February with 147.4 million unique viewers, followed by Yahoo! Sites with 60.9 million, VEVO with 52 million, Facebook.com with 43.6 million and Viacom Digital with 43.2 million. Nearly 38 billion video views occurred during the month, with Google Sites generating the highest number at 16.7 billion, followed by Hulu with 951 million and Yahoo! Sites with 721 million. The average viewer watched 21.8 hours of online video content, with Google Sites (7 hours) and Hulu (3.8 hours) demonstrating the highest average engagement among the top ten properties. (more…)