ANN ARBOR — Facebook remains the most popular social media site, by far, with 71 percent of online adults using the platform, according to a new survey by the Pew Research Center that involves researchers from the University of Michigan School of Information. (more…)
As students return to campus post-holiday break, a Michigan State University professor has released an e-book she hopes will demystify the “hookup culture” that often accompanies the college social scene. (more…)
Study shows limits of ‘liberation technology’ in advancing change
COLUMBUS, Ohio – The serious air pollution problem in China has attracted the attention of online activists who want the government to take action, but their advocacy has had only limited success, a new study has revealed. (more…)
Interviews with Over 500 CMOs Show Data, Social Media Present Biggest Opportunities and Challenges
Armonk, N.Y. – 17 Mar 2014: According to a new IBM study, high-performing CMOs are integrating internal and external data to garner deep insights that, in turn, provide them with a much deeper understanding of their customers.
The study, entitled “Stepping up to the challenge: How CMOs can start to close the aspirational gap,” is based on findings from face-to-face conversations with more than 500 CMOs from 56 countries and 19 industries worldwide. Conducted by IBM’s Institute for Business Value (IBV), the study reveals that 94 percent of CMOs believe advanced analytics will play a significant role in helping them reach their goals. However, an increased number of CMOs say their organizations are underprepared to capitalize on the data explosion – 82 percent compared to 71 percent three years before. (more…)
Bundestagsabgeordnete, die mit ihren Smartphones im Plenarsaal sitzen und ihre Meinung zu dem Gesagten noch während der Sitzung twittern, sind zum Alltag geworden in der deutschen Politik. Im Gespräch mit dem Politik- und Digitalberater Martin Fuchs wird deutlich, wie dieser Trend die politische Debatte beeinflusst und wie die demokratische Meinungsbildung durch soziale Medien profitieren kann – wenn sie ernst genommen werden.
politik-digital.de: Social Media sind im politischen Alltag der Bundesrepublik angekommen. Wie sind die Entwicklungen in der jüngeren Vergangenheit zu bewerten?
Martin Fuchs: Diese Entwicklung steht eng im Zusammenhang mit der sich verbessernden Verbreitung des Internetzugangs. Auf dieser Grundlage haben soziale Netzwerke eine größere Reichweite erhalten. Darin sehen die Politiker ein großes Potential, ihr Metier wieder attraktiv zu machen. Zum einen nutzen sie diese Plattformen dafür, um ihre Meinungen zu verbreiten. So tritt der Abgeordnete in direkten Kontakt zu den Bürgern, was den politischen Diskurs positiv beeinflusst. Zum anderen sind diese aber auch eine Möglichkeit, um Meinungsforschung zu betreiben. Allerdings ist es zeit- und auch kostenintensiv, zum Beispiel wenn Personal für diese Aufgaben eingestellt werden muss. (more…)
Reckoning with high rental fees, the onslaught of online shops and multinationals, brick-and-mortar fashion retailers are realising the perks of a pop-up shop.
Wait, pop-up what?
A pop-up is a store that takes up retail space temporarily (i.e. a few days to several months) as opposed to one taking on a year- or decades-long lease. The setup effectively frees the lessee from the constraints of a lengthy contract. (more…)
Lady Gaga enables followers to embrace their awkwardness while deepening the perceived relationship they feel they have with the celebrity
COLUMBIA, Mo. – According to recent statistics, more than 175 million tweets are sent daily, and 11 accounts are created every second on Twitter. One celebrity who boasts the highest amount of global subscribers is singer Lady Gaga who enjoys more than 40 million Twitter followers. Now, University of Missouri communication researchers have found that online social media gives users an outlet to embrace their differences and provide emotional support to others while deepening perceived relationships they feel they have with celebrities. (more…)
Research from North Carolina State University shows companies that screen the social media accounts of job applicants alienate potential employees – making it harder for them to attract top job candidates. In some cases, social media screening even increases the likelihood that job candidates may take legal action against the offending company.
“The recruiting and selection process is your first indication of how you’ll be treated by a prospective employer,” says Will Stoughton, a Ph.D. student at NC State and lead author of a paper describing the research. “If elite job prospects feel their privacy has been compromised, it puts the hiring company at a competitive disadvantage.” (more…)
