Study shows how they aided southern blacks during Reconstruction
COLUMBUS, Ohio – New research provides the strongest evidence to date that the race of a political officeholder can have a significant effect on policy – at least historically. (more…)
Researchers at Yale have developed a new technology that could make energy from the low-temperature wasted heat produced by industrial sources and power plants, tapping into a widely available — and mostly unused — resource. (more…)
Loneliness is as close to universal as experiences come. Almost everyone has felt isolated, even rejected.
But the power of loneliness—its potential for causing depression and other serious health problems as well as its surprising role in keeping humans safe from harm—may be more profound than researchers had previously presumed, says neuroscience researcher John Cacioppo, the Tiffany and Margaret Blake Distinguished Service Professor in Psychology. (more…)
Through the ages man has formulated various ways to provide an insight to his nature that comprises of tarot cards, dream interpretation, astrology, palmistry as well as basic numerology. These methods are used to discover the inner self. All of these practices share a common reputation as “the tools of divination”. Though, it is often said that there is no one to predict your future accurately. Instead basic numerology as well as other tools teaches us about ourselves and it also offers various options available to us in any given circumstances.
There are several methods of divination which are intimately intertwined, each of which are related to the other in some way or the other. In the tarot, basic numerology as well as astrology is both portrayed in the symbols that are used to illustrate the cards. Astrology depends on the mathematical correspondences to help construe what each of the twelve houses symbolizes, just as basic numerology, a numbers vibrations might communicate to a particular planet or sign which rules the sign. A reader will make use of each approach to do a reading or she can also get herself specialize in any one. (more…)
UD professor works to overcome challenges in harnessing power of multicore computer processors
Computer processors that can complete multiple tasks simultaneously have been available in the mainstream for almost a decade. In fact, almost all processors developed today are multicore processors. Yet, computer programmers still struggle to efficiently harness their power because it is difficult to write correct and efficient parallel code.
According to the University of Delaware’s John Cavazos, to effectively exploit the power of multi-core processors, programs must be structured as a collection of independent tasks where separate tasks are executed on independent cores.
The complexity of modern software, however, makes this difficult. (more…)
October marks the 50th anniversary of of the 13-day Cuban Missile Crisis, when President John F. Kennedy discovered that the Soviet Union was building secret missile bases in Cuba. Forgoing the option of a Cuban invasion or air strikes, Kennedy asked Russian Premier Nikita S. Khrushchev to remove all weapons from the island, and on Oct. 28, 1962, Khrushchev conceded, halting the standoff. Here, Khrushchev’s son, Sergei Khrushchev, visiting professor of Slavic languages at Brown, reflects on the diplomatic lessons.
The perspective of the crisis has changed over time and today the history of the crisis is more focused not on the confrontation, but on cooperation.
The Cuban Missile Crisis showed that two leaders decided not to shoot first, but to think and negotiate with each other. And today that is very unusual, because we think we can only negotiate with friends. Today, we impose unconditional surrender and nobody surrenders unconditionally until fully defeated. (more…)
Katherine Boo talks of hope and struggle in Annawadi, India
Pulitzer Prize-winning author Katherine Boo found that despite having to struggle daily to survive, the people who live in Annawadi, India, also share the common hopes, dreams and aspirations of people everywhere in seeking to better themselves and their children.
Boo, the author of Behind the Beautiful Forevers: Life, Death and Hope in a Mumbai Undercity, shared her experiences as a journalist reporting from the Mumbai slum during a 2012 University of Delaware First Year Common Reader program presentation held Wednesday, Oct. 10, in Mitchell Hall. (more…)
Facebook Paid Advertising Generated 130 Percent Uplift in Purchase Behaviour on Asos.com in 4-Week Period Following Campaign Exposure
London, UK, 18 July 2012 – comScore, Inc., a leader in measuring the digital world, and Facebook today released the third white paper in The Power 
of Like series, The Power of Like Europe: How Social Marketing Works for Retail Brands, focusing on European retail brands such as ASOS, H&M, La Redoute, Topshop and Zara. This research illustrates how these popular consumer brands are utilising Facebook to deliver media impressions at scale, achieve brand amplification and resonance, and ultimately drive desired behaviours among key customer segments. The analysis leverages data and insights from the comScore Social Essentials™ and comScore AdEffx™ products. To download a complimentary copy of the report, please visit: www.comscore.com/likeEU.
“The findings from this study offer several valuable insights to brand marketers and advertisers who want to better understand the marketing effectiveness of their paid and earned media campaigns on Facebook,” said Mike Shaw, Director of Marketing Solutions at comScore. “With a framework for measuring the value and impact of paid and earned media campaigns, brands will gain the insights needed to optimize their social marketing efforts. While every campaign is unique and may vary in its ultimate effectiveness, this research demonstrates how Facebook marketing can be effective in reaching consumers and influencing their actual purchase behaviour.” (more…)
