Tag Archives: orkut

Brazil’s Social Networking Activity Accelerates in the Past Year Fueled by Facebook Growth

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Online Video Takes Off in Brazil as Total Video Views Jump 74 Percent in 2011

comScore Presents Complimentary Webinar on the 2012 Brazil Digital Future in Focus

São Paulo, Brazil, March 19, 2012 – comScore, Inc., a leader in measuring the digital world, today released its annual report on Brazil’s key digital trends of the past year and what they mean for the year ahead. The 2012 Brazil Digital Future in Focus examines how the prevailing trends in social media, online video, digital advertising, mobile and search are defining the current marketplace and how they are likely to shape the coming year. The results of the study will be presented via a complimentary, live webinar on Wednesday, March 21. For more information and to register, please visit: https://www.comscore.com/Press_Events/Events_Webinars/Webinar/2012/2012_Brazil_Future_in_Focus_Webinar (more…)

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Facebook Blasts into Top Position in Brazilian Social Networking Market Following Year of Tremendous Growth

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*Facebook Audience Triples in the Past Year while Engagement Grows Nearly Sevenfold*

São Paulo, Brazil, January 17, 2012 – comScore, Inc., a leader in measuring the digital world, today released data showing that Facebook assumed the top position in the Brazilian social networking market following a year of exceptional growth. In December 2011, Facebook.com attracted 36.1 million visitors – representing an increase of 192 percent in the past twelve months – to surpass Orkut as the leading social networking destination in the market.

“Facebook’s rapid ascent in the Brazilian market has certainly been one of the most interesting stories to develop during the course of 2011,” said Alex Banks, comScore managing director for Brazil. “Brazil has always been a particularly social market and currently owns the fifth largest social networking population in the world. But despite the cultural affinity for social media, Facebook adoption had traditionally lagged in the market. That has all changed in the past year, during which the site has tripled in audience size as engagement has grown sevenfold to assume the leadership position in the market.” (more…)

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Latin America’s Social Networking Market Sees 88 Percent Gain in Engagement in the Past Year

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*Increase in Time Spent on Facebook Accounts for 90 Percent of Increase in Total Time Spent Online in Latin America*

comScore Releases Report, “The Rise of Social Networking in Latin America”

Santiago, Chile, September 20, 2011 – comScore, Inc., a leader in measuring the digital world, today released the report The Rise of Social Networking in Latin America. The report examines the state of Latin America’s dynamic social networking landscape, providing insights into trends at a global, regional and individual market level. The 35-page analysis also reveals how social media has shaped the larger digital environment through its influence on other social web activities and its role in the dissemination of marketing messages.

“Social networking has become an essential part of consumers’ digital lives over the past several years,” said Alejandro Fosk, comScore senior vice president for Latin America. “As it has become more widely adopted throughout the region and across demographic segments, it has redefined the way consumers interact with content and with each other. Social media is also changing the way marketing messages are disseminated and offers a new channel to engage with current and potential customers, which presents a variety of attractive opportunities for brands to effectively integrate social into their digital strategies.” (more…)

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Facebook Valued More Than Russia’s Largest Oil Company

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Investment firm General Atlantic is going to purchase 0.1 percent of world’s largest social network Facebook. The deal may push the price of the network up to $65 billion, but the transaction requires approval from Facebook at first. The company has been showing an impressive growth during the recent years. In the middle of 2009, the deals with its shares were concluded on the base of the company cost of $10 billion.

General Atlantic announced an intention to purchase the shares from several former Facebook employees. The deal has not been closed yet. According to CNBC, the deal boosted the cost of the social network 30 percent up. At the end of January of 2011, the company was valued at $50, when Goldman Sachs placed Facebook shares worth $1 billion among its clients, the Vedomosti wrote. (more…)

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Orkut Continues to Lead Brazil’s Social Networking Market, Facebook Audience Grows Fivefold

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*Twitter.com Reaches 23 Percent of Brazilians Online, Highest Reach in the World

comScore Releases Study on Social Media Usage in Brazil Finding Traffic to Social Networking and Blog Sites Increased 50 Percent in Past Year*

São Paulo, Brazil, October 7, 2010 – comScore, Inc. (NASDAQ: SCOR), a leader in measuring the digital world, today released a study on social media usage in Brazil during the month of August 2010. The study found that Orkut continued to lead Brazil’s social networking market, reaching more than 36 million unique visitors (15+ years of age, home and work environments only), while Facebook grew to nearly 9 million visitors, up from just 1.5 million visitors a year ago. Twitter.com also witnessed strong growth, nearly doubling its audience to 8.6 million visitors, with Brazil leading the world in terms of Twitter’s Internet user penetration at 23 percent. (more…)

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