Tag Archives: next generation

From Town Hall Forums to Xbox LIVE, Microsoft Focuses on Involving Young People in the Political Process for 2012 U.S. Presidential Election

Company’s latest efforts are part of an ongoing initiative to close the “opportunity divide” facing the next generation.

REDMOND, Wash. — August 23, 2012 — In the 2008 U.S. presidential campaign, young people emerged as a force to be reckoned with. They canvassed neighborhoods, worked phone banks and, on Election Day itself, streamed to the polls in numbers eclipsed only by the 1972 election. But in 2012 it appears young people may be less engaged in the political process, even though the issues at the forefront — jobs, education, student loan debt — are ones that affect them directly.

Charles Hauser has heard all this firsthand. A student at Johnson C. Smith University in Charlotte, N.C., he admits he doesn’t think his peers are as involved politically as they could be. “I have heard some young people say they don’t feel their votes count,” he says. “I also feel it is harder to be actively involved when there is so much turmoil economically.” (more…)

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comScore Introduces Mobile Metrix 2.0, Revealing that Social Media Brands Experience Heavy Engagement on Smartphones

comScore’s Revamped Mobile Measurement Service Provides Browser and App Audience Insights Across Smartphone Operating Systems

Facebook Ranks as Most Engaging Media Property among U.S. Smartphone Users

RESTON, VA, May 7, 2012 – comScore, Inc., a leader in measuring the digital world, today announced the U.S. launch of Mobile Metrix® 2.0, its next generation mobile behavioral measurement service. Mobile Metrix 2.0 brings comScore’s Unified Digital Measurement™ to smartphone devices, combining passive on-device measurement with census-level data to provide one of the most accurate and detailed views into actual U.S. mobile media usage across apps and mobile browsing.

“The introduction of Mobile Metrix 2.0 represents the culmination of significant product development to bring the market detailed behavioral measurement of mobile media usage, including access from both mobile browser and apps,” said Mark Donovan, comScore SVP of mobile. “This completely retooled and enhanced version of the service is the mobile analog to comScore’s flagship Media Metrix product, bringing critical insights such as audience size and demographics to the mobile marketplace. In addition to the granularity of reporting between mobile browser and apps across operating systems, Mobile Metrix 2.0 also enables a unified view of media properties’ total mobile reach, providing both advertisers and publishers with the actionable insights necessary to optimize their mobile strategies.” (more…)

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U.S. Students Need New Way of Learning Science

EAST LANSING, Mich. — American students need a dramatically new approach to improve how they learn science, says a noted group of scientists and educators led by Michigan State University professor William Schmidt.

After six years of work, the group has proposed a solution. The 8+1 Science concept calls for a radical overhaul in K-12 schools that moves away from memorizing scientific facts and focuses on helping students understand eight fundamental science concepts. The “plus one” is the importance of inquiry, the practice of asking why things happen around us – and a fundamental part of science. (more…)

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You Are What Your Father Ate, New Study Says

We are what our father ate before we were born! An international team of researchers has found that a father’s diet while growing up can affect his offspring’s future health.

Researchers, who specifically looked at the effects of paternal diet in their study, have discovered that a father’s lifestyle can be passed down to next generation because it “reprogrammes” his genes. (more…)

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Amazon Payments Launches New Streamlined Customer Experience for “Checkout by Amazon” — Millions of Amazon Customers Can Now Checkout Directly on Merchant Websites

SEATTLE, Sep 09, 2010 (BUSINESS WIRE) — Amazon Payments Inc., an Amazon.com company (NASDAQ:AMZN), today announced the next generation of Checkout by Amazon (CBA) that enables Amazon.com account holders to make purchases on a merchant’s site using their Amazon.com account credentials without leaving the merchant’s site.

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