Technology – Page 143 – Shamskm: A site to exchange knowledge and solutions

comScore Releases Study “Natural Born Clickers in Russia” Showing that Only 10 Percent of Russian Online Population Clicks on Display Ads in a Month

By Guest PostApril 14, 2011Technologyclick-through behavior, Comscore, ctrs, display ad, ecosystem, heavy clickers, mike shaw, natural born clickers, online advertising campaigns, online display ads, online display advertising campaigns, russia, russian digital media, russian internet audience, russian online population

*Online Behaviour of Clickers Does Not Reflect Desired Audience for Most Advertisers*

Moscow, Russia, April 14, 2011 – comScore, Inc., a leader in measuring the digital world, today announced the release of a report entitled “ Natural Born Clickers in Russia – Understanding How Display Advertising Works,” which indicates that a very small group of Internet users who are not representative of the total Russian online population is accountable for the vast majority of display ad click-through behaviour. The report includes findings from several studies of the view-through effectiveness of online display advertising and highlights key implications for stakeholders in the Russian digital media ecosystem. (more…)

IBM Closes on Acquisition of TRIRIGA, Inc.

By Guest PostApril 14, 2011Technologyacquisition, david bartlett, energy and environmental sustainability, hvac system, ibm, las vegas, nevada, real estate, tririga

*Accelerates Advanced Intelligence for Smarter Buildings Transformation*

ARMONK, N.Y., – 14 Apr 2011: IBM today announced that it has completed the acquisition of TRIRIGA, Inc., a privately-held company based in Las Vegas, Nevada. Financial terms were not disclosed.

On March 22, IBM announced that it had entered into a definitive agreement to acquire TRIRIGA, a leading provider of facility and real estate management software solutions.

Many of the systems that constitute a building – heat, water, sewage, electricity and physical assets – are managed independently and often inefficiently. Collecting, managing and analyzing data in buildings provides actionable insight to energy, space and facilities management. (more…)

comScore Releases March 2011 U.S. Search Engine Rankings

By Guest PostApril 13, 2011Technologycomscore qsearch analysis, comscore search report, google search market, search engine trends, yahoo search stats

RESTON, VA, April 13, 2011 – comScore, Inc., a leader in measuring the digital world, today released its monthly comScore qSearch analysis of the U.S. search marketplace. Google Sites led the explicit core search market in March with 65.7 percent of search queries conducted. (more…)

comScore Releases March 2011 U.S. Online Video Rankings

By Guest PostApril 12, 2011Technologyamericans, aol, brightroll video network, Comscore, comscore video metrix, google sites, hulu, internet audience, internet user, online video, online video content, tremor media video network, u s, vevo, yahoo! Sites, YouTube

*Google Sites Nears 2 Billion Content Viewing Sessions*

RESTON, VA, April 12, 2011 – comScore, Inc., a leader in measuring the digital world, today released data from the comScore Video Metrix service showing that 174 million U.S. Internet users watched online video content in March for an average of 14.8 hours per viewer. The total U.S. Internet audience engaged in more than 5.7 billion viewing sessions during the course of the month. (more…)

Imagine Cup Winner’s Vision Tool Could Help Millions

By Guest PostApril 12, 2011Technologyimagine cup, imagine cup judge, imagine cup winner

A project that helps students with low vision take notes wins the U.S. Imagine Cup’s preeminent software design category

REDMOND, Wash. – April 12, 2011 – When David Hayden’s team won the U.S. Imagine Cup’s prestigious category Monday, it was a victory for him as a student with low vision, and for all students with reduced vision across the world. (more…)

comScore Launches Online Video Measurement Service in Turkey

By Guest PostApril 7, 2011TechnologyComscore, dailymotion, Facebook, mike read, nokta, online video, tümay asena, turkey, turkish market, turkish online population, video metrix, videos, YouTube

*More Turkish Viewers Watch Online Video on Facebook Than YouTube*

London, UK, April 7, 2011 – comScore, Inc., a leader in measuring the digital world, today announced the launch of Video Metrix in Turkey. This online video measurement service, which was the first to market in the U.S. more than four years ago, has been developed to enable comScore’s clients to succeed in the online video marketplace. The debut Video Metrix report in Turkey showed that nearly 3 billion online videos were viewed by 20.2 million unique viewers in February 2011.

“At Nokta, we are firm believers in the value of transparency – not just to our business, but to the marketplace as a whole […],” says Tümay Asena, CEO at Nokta Medya. ”After a quick and easy tag implementation process, we are now looking forward to being able to showcase the full value of our video offering in ways that suit both the targeting needs of media planners, and the Nokta business model. The introduction of Video Metrix, comScore’s video measurement service, will make a true difference to the Turkish market.” (more…)

Mount Everest Made Easy

By Guest PostApril 6, 2011Technologybizspark one startup, educational travel, geographic expeditions, travel business, travel experience, travel professional

BizSpark One startup PEAK 15 Systems powers unique travel experiences.

REDMOND, Wash. — PEAK 15 Systems, a BizSpark One startup, provides tour operators with the software they need to build you the trip of a lifetime. (more…)

comScore Launches AdEffx™ Campaign Essentials in Europe

By Guest PostApril 5, 2011Technologyadeffx campaign essentials, advertising inventory, advertising performance metrics, client advertising budget, comscore adeffx, reach frequency analytics

New Online Interface Enables Daily Audience Measurement for Digital Campaigns; Includes Traditional Post-Buy Metrics Such as Reach/Frequency and GRPs

London, UK, April 5, 2011 – comScore, Inc., a leader in measuring the digital world, today announced the European launch of comScore AdEffx™ Campaign Essentials, a powerful new audience measurement tool. The new online dashboard features several highly sought after features for digital media planning and optimisation, including daily measurement of campaign demographics, and the availability of traditional post-buy metrics, such as Reach / Frequency and GRPs. (more…)

Category Archives: Technology