SUNNYVALE, Calif.–(BUSINESS WIRE)-– Yahoo! Inc., the premier digital media company, today announced it has signed a definitive agreement to acquire 5to1 Holding Corp. (OTC BB: FTOH). 5to1 is an online advertising alliance consisting exclusively of major media publishers. Built on a proprietary publisher-controlled platform, 5to1 offers top brand advertisers premium inventory at mass scale. The acquisition of 5to1 will enable Yahoo! to build upon its publisher partnerships and expand its premium inventory.(more…)
PASADENA, Calif. – Final preparations are under way for the June 9 launch of the international Aquarius/SAC-D observatory. The mission’s primary instrument, Aquarius, will study interactions between ocean circulation, the water cycle and climate by measuring ocean surface salinity.
Engineers at Vandenberg Air Force Base in California are performing final tests before mating Aquarius/SAC-D to its Delta II rocket. The mission is a collaboration between NASA and Argentina’s space agency, Comision Nacional de Actividades Espaciales (CONAE), with participation from Brazil, Canada, France and Italy. SAC stands for Satelite de Applicaciones Cientificas. Aquarius was built by NASA’s Jet Propulsion Laboratory in Pasadena, Calif., and the agency’s Goddard Space Flight Center in Greenbelt, Md. (more…)
ANN ARBOR, Mich.— Want to convince someone to do something? A new University of Michigan study has some intriguing insights drawn from how we speak.
The study, presented May 14 at the annual meeting of the American Association for Public Opinion Research, examines how various speech characteristics influence people’s decisions to participate in telephone surveys. But its findings have implications for many other situations, from closing sales to swaying voters and getting stubborn spouses to see things your way. (more…)
*Significant increase in the focus CIOs place on Cloud Computing since 2009*
Sydney, Australia – 18 May 2011: Results from a global study of more than 3,000 Chief Information Officers (CIOs) released by IBM today, reveal that for the first time, CEOs and CIOs are strategically aligned in their thinking around future challenges and complexity, with both groups focusing on insight and intelligence, client intimacy and people skills to drive organisational strategy.
The CIO Study shows that 57 per cent of CIOs anticipate more change and complexity in the next five years while 55 per cent of CEOs anticipate the same, according to the IBM’s 2010 Global CEO study. (more…)
GAINESVILLE, Fla. — Customers often “like” businesses on Facebook, but when it comes to those companies’ ads on the social networking site, “dislike” is closer to the mark, says a University of Florida study of college-age users.(more…)
The human brain has yet to explain the origin of one its defining features – the deep fissures and convolutions that increase its surface area and allow for rational and abstract thoughts.(more…)
*Intervention focuses on couples in which one partner is HIV-positive*
Intervention programs that promote healthier eating, increased physical activity and cancer screenings may be beneficial for African American couples that are at high risk for chronic diseases and that include one partner who is HIV-positive, according to new research.
With such inverventions, each partner appears to draw encouragement from the other to monitor his or her own lifestyle and health, according to study co-author Gail Wyatt, a professor of psychiatry and biobehavioral sciences at the Semel Institute for Neuroscience and Human Behavior at UCLA and an associate director of the UCLA AIDS Institute.(more…)
