Tag Archives: xbox 360

Microsoft unveils Xbox One: the ultimate all-in-one home entertainment system

Blockbuster titles, Steven Spielberg-produced Halo TV series, and exclusive agreements with the NFL transform games, TV and entertainment for the 21st century living room.

REDMOND, Wash. — May 21, 2013 — A new vision for the future comes to life today as Microsoft Corp. unveils Xbox One , the all-in-one gaming and entertainment system created for today and the next generation. At Microsoft headquarters in Redmond, Wash., the company showcased how Xbox One puts you at the center of all your games, TV, movies, music, sports and Skype.

“Xbox One is designed to deliver a whole new generation of blockbuster games, television and entertainment in a powerful, all-in-one device,” said Don Mattrick, president, Interactive Entertainment Business at Microsoft. “Our unique, modern architecture brings simplicity to the living room and, for the first time ever, the ability to instantly switch across your games and entertainment.” (more…)

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High Stakes: Businesses Make Big Data Bets

Big data has exploded into the mainstream, and very soon harnessing the power of information won’t just be a matter of profitability, but of survival. Microsoft has the tools to help businesses survive and thrive in the dawning age of big data.

REDMOND, Wash. – Feb. 13, 2013 – For the first time in history, it’s going to start raining information.

Hallelujah or headache? For businesses, it’s all about being ready to ride this perfect storm of big data – and their understanding of what’s at stake. (more…)

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‘Skulls of the Shogun’ Emerges as a Cross-Platform Gaming Pioneer

Classic arcade-inspired samurai game “Skulls of the Shogun” is available today for download play on Xbox 360, Windows Phone and Windows 8. Delving into the afterlife of a famous general, this is Microsoft’s first modern cross-platform game.

REDMOND, Wash. – Jan. 30, 2013 — With the new game “Skulls of the Shogun,” players can do something new: Switch back and forth between all of their Microsoft devices as they bounce from battle scene to battle scene.

The game, released today, is the first to reach all Microsoft platforms. “Skulls of the Shogun” can be downloaded and played on Xbox 360 via the Xbox LIVE Arcade, and on Windows Phone 8 and Windows 8 devices. (more…)

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The Results Are In: Xbox NUads Makes Traditional TV Advertising More Engaging

New interactive TV ad format captivates consumers beyond the 30-second spot.

REDMOND, Wash. — Jan. 7, 2013 — Microsoft Corp. today announced the double-digit engagement results of the first NUads experience, interactive polling, which it rolled out earlier in the fall of 2012 on Xbox LIVE in the United States, Canada and the United Kingdom.

The first wave of NUads was provided by a lineup of top advertisers, including SUBWAY® Restaurants and Toyota, which on average saw the following results with their ads on Xbox LIVE: (more…)

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MobileBits Makes It Easy to Deploy Games on Multiple Devices and Platforms

Microsoft BizSpark One startup streamlines mobile game development while removing barriers for multiplayer games.

REDMOND, Wash. — Dec. 6, 2012 — Multiplayer games thrive when as many gamers as possible can participate. The longtime friends and game developers who founded German-based MobileBits were determined to make it easier for mobile game enthusiasts to immerse themselves in virtual worlds and compete with players globally, without worrying about compatibility issues.

Today, the burgeoning array of device types, versions and platforms in the mobile game market forces developers to create different iterations of their games for laptops, tablets and smartphones running on various operating systems. (more…)

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Meet the ‘Halo 4’ Engineers Delivering ‘30 Seconds of Fun’ – Early and Often

“Halo 4” launches tomorrow, and millions of fans will start blasting their way through the biggest and most detailed “Halo” universe yet.

REDMOND, Wash. — Nov. 5, 2012 — It happens early and often in every “Halo” game: the ‘30 seconds of fun.’

That phrase refers to the heart-thumping period when players risk pixelated life and limb to take on teeming hordes of enemies. The ‘30 seconds of fun’ mantra began with Bungie, the game studio that created the first five games of the “Halo” franchise.

But “Halo” has always delivered a rich story alongside the action; the game’s universe has spawned comic books and New York Times bestselling novels. “Halo” takes the Goldilocks approach to gaming: it doesn’t exhaust you with long storytelling animations nor numb you with nonstop battles. It finds a middle ground: It’s just right. (more…)

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“Nike+ Kinect Training” Provides World Class Athletic Training – at Home

Microsoft and Nike team up to make Nike’s elite athletic training – never before available to the public – available to everyone in the comfort of their living room with the power of Kinect for Xbox 360.

REDMOND, Wash. – Oct. 30, 2012 – Want to get athlete fit? With “Nike+ Kinect Training,” you can just do it in your living room.

“Nike+ Kinect Training,” a new personal training program for Xbox 360, hits shelves today. It’s just in time for gift shoppers – or, just in time to buy, open, and use it to help stay in shape during the calorie-laden holidays.

“This is really not an exercise game; it’s a game-changing, truly personalized fitness program,” says Michelle Tatom, one of Microsoft’s executive producers of “Nike+ Kinect Training.” (more…)

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Meet Xbox Music, Microsoft’s New All-in-One Music Service

Xbox Music is Microsoft’s brand new all-in-one music service that enables users to listen to music how, when, where and on what device they want. It is included in a rolling update to Xbox LIVE that starts Tuesday and will be expanded when Windows 8 launches.

REDMOND, Wash. Oct. 14, 2012 — If music makes the people come together, as Madonna says, the new Xbox Music gives people all the music they love, every way they want it.

Xbox Music, Microsoft’s new all-in-one music service, specially designed to let users listen to music in exactly the way they want, begins rolling out to millions of people around the world Oct. 16 on the Xbox 360, then to the masses with Windows 8 on Oct. 26. (more…)

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