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Female and Younger Athletes Take Longer to Overcome Concussions

By Guest PostMay 13, 20121 commentSportsathletic, cognitive testing, concussions, female, injury, michigan state university, postural stability, sex differences, symptoms postconcussion, tracey covassin, visual memory, younger athletes

EAST LANSING, Mich. — New research out of Michigan State University reveals female athletes and younger athletes take longer to recover from concussions, findings that call for physicians and athletic trainers to take sex and age into account when dealing with the injury.

The study, led by Tracey Covassin of MSU’s Department of Kinesiology, found females performed worse than males on visual memory tests and reported more symptoms postconcussion.

Additionally, high school athletes performed worse than college athletes on verbal and visual memory tests, and some of the younger athletes still were impaired up to two weeks after their injuries. (more…)

Peak Risk About 16 Years Old for Teens Misusing Prescription Drugs

By Guest PostMay 11, 2012Healthacceleration, adolescents, college age years, data, james c anthony, jonathan troost, michigan state university, misusing, prescriber, prescription drugs, public health, teens

EAST LANSING, Mich. — The peak risk for misusing prescription pain relievers occurs in mid-adolescence, specifically about 16 years old and earlier than many experts thought, according to a new study by Michigan State University researchers.

The results, based on recent nationwide surveys of nearly 120,000 U.S. adolescents, suggest prevention programs may need to be introduced earlier, in childhood and early adolescence, said James C. Anthony of MSU’s Department of Epidemiology and Biostatistics. (more…)

Advertisers: Think Twice Before Investing in Sponsorships

By Guest PostMay 5, 2012Technologyadvertiser, anna mcalister, aquafina, bottled water, brand, consumer, dasani, journal of advertising, michigan state university, old sponsor, olympic broadcasting, public relation, sponsorship, t bettina cornwell, university of oregon

EAST LANSING, Mich. — Companies that spend millions of dollars sponsoring events need to be careful how and when they spend that money, as often their return on investment is difficult to measure. And occasionally it even benefits their competitors.

In a paper recently published in the Journal of Advertising, a team of researchers led by a Michigan State University faculty member found that the average consumer may not have a clear memory for the current sponsor of an event, especially if this sponsor is taking over from another. (more…)

Researchers Show Prebiotic Can Reduce Severity of Colitis

By Guest PostMay 4, 2012Healthbacterial infection, cells, colitis, colon cancer, elizabeth gardner, fiber supplements, galacto oligosaccharide, good bacteria, gos, gut, inflammation, inflammatory bowel disease, intestinal ailments, jenifer fenton, michigan state university, natural killer, prebiotic, probiotics, synthetic compound

EAST LANSING, Mich. — Researchers at Michigan State University have shown a prebiotic may help the body’s own natural killer cells fight bacterial infection and reduce inflammation, greatly decreasing the risk of colon cancer.

Prebiotics are fiber supplements that serve as food for the trillions of tiny bacteria living in the gut. When taken, they can stimulate the growth of the “good” bacteria. The evolution of prebiotic supplements (as well as probiotics, which are actual bacteria ingested into the system) provide new therapeutic targets for researchers and physicians. (more…)

Brand Loyalty Increases When Other Customers Look, Act Like Us

By Guest PostApril 30, 2012Economyabercrombie, behavior, brand loyalty, clay voorhees, customer, dramatic, iowa state university, journal of retailing, marketing effort, marketing expert, michigan state university, mtv reality show, restaurant, texas christian university, the jersey shore, theme park

EAST LANSING, Mich. — The more other customers look and act like us, the more likely we are to stay loyal to a particular store or product, according to a groundbreaking study co-authored by a Michigan State University marketing expert.

Surprisingly, the presence and behavior of other customers is just as important to brand loyalty as customer service, said Clay Voorhees. As a real-world example, he noted the fact that Abercrombie & Fitch offered to pay troublemaking cast members of the MTV reality show “The Jersey Shore” to stop wearing its clothes. (more…)

Researchers Give Long Look at Who Benefits From Nature Tourism

By Guest PostApril 28, 2012Environment, Naturebeauty, change, China, christine vogt, governmental official, guangming he, habitat management, junyan luo, kenneth frank, michigan state university, Nature, nature based tourism, panda preserve, social connection, southwestern china, tourist, wei liu, wolong nature reserve

EAST LANSING, Mich. — Using nature’s beauty as a tourist draw can boost conservation in China’s valued panda preserves, but it isn’t an automatic ticket out of poverty for the human inhabitants, a long-term study at Michigan State University shows.

The policy hitch: Often those who benefit most from nature-based tourism endeavors are people who already have resources. The truly impoverished have a harder time breaking into the tourism business. (more…)

On-the-job Deaths Hold Steady; Number of Burn Injuries Underreported

By Guest PostApril 24, 2012Economycancer, construction industry, death certificate, deb chester, environmental medicine, illnesses, karla swift, kenneth rosenman, labor statistics, lung disease, martha yoder, michigan, michigan state university, miface report, norwood jewell, poison control center, program, public health, rate, surveillance, trauma, work related burns, worker, workers memorial day, workplace burn, workplace death

EAST LANSING, Mich. — The rate of workplace deaths in Michigan remained steady in 2011, as 141 workers died on the job compared with 145 in 2010, according to an annual report from Michigan State University.

The construction industry had the most deaths at 24, while the agriculture industry had the second most at 22, according to the Michigan Fatality Assessment and Control Evaluation program, or MIFACE. (more…)

Plant Scientists Find Mechanism That Gives Plants ‘Balance’

By Guest PostApril 23, 2012Sciencearabidopsis, decision, defense mode, disease, gibberellins, growth mechanism, harsh weather, hormone, jasmonates, michigan state university, narrow leafed plant, phenomenon, plant, sheng yang he

EAST LANSING, Mich. — When a plant goes into defense mode in order to protect itself against harsh weather or disease, that’s good for the plant, but bad for the farmer growing the plant. Bad because when a plant acts to defend itself, it turns off its growth mechanism.

But now researchers at Michigan State University, as part of an international collaboration, have figured out how plants can make the “decision” between growth and defense, a finding that could help them strike a balance – keep safe from harm while continuing to grow. (more…)

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